I think this is a fundamental property of capitalism. People who are happy and taken care of don't need to spend money and are terrible for the economy. If you can create problems for someone, you can market solutions to them. Some of the best selling products in the world, like Coca-Cola, are themselves creating the the problem they purport to solve. For a century, companies have been pushing cultural changes that m…
It seems like you and many other people are of the world view that everyone would behave ideally if only corporate forces weren't influencing them. This may be true, there's no way to know for sure. It's also possible that most major corporations meet the demands of the market rather than create those demands. Art imitates life. The thing about brand advertising, like for Coca-Cola, is that its done mainly for commod…
How about plain old cold water? Is a Cola much better at quenching thirst than plain cold water?
EDIT for clarity: The point is, the first question is not "Will they reach for a coke or pepsi", but "Will they reach for a bottle of cold water or a cola", then only the question of choosing between pepsi or coke comes.
So you first need to convince people that you should drink a cola when you are thirsty. This is where the "evil" part comes from.