I wish more people considered donating to Mozilla, Wikipedia, and other similar movements. I feel like many non-technical oriented people don't really understand that the software and websites they use are often times built completely with donated money, and cannot survive without it.
If we applied the same traits to the browser market we'd be crying-out for an alternative.
I don't know what that alternative is, so it's difficult to donate towards it. But I don't believe that encouraging more donations to Wikipedia is going to move collective human knowledge forward.
In contrast, Mozilla is constantly having to chase new technological targets and compete against well-funded corporate alternatives. I can understand why they need to keep expanding their income.
[0] deliberately setting-aside all the other subjective complaints about its internal processes.