I wonder whether netflix et al will introduce ads once cable is dead and the VoD market is saturated. After all, they too want to increase their profit at any point in time.
Cable companies have started showing fewer ads because of Netflix
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Re: Cable companies have started showing fewer ads because of Netflix
#52Even among my less technologically advanced friends and family there's maybe only a handful of people who still watch shows regularly on cable television. My in-laws watch TV shows but they record them and skip over the ads. Pretty much the only thing that I know of that anyone watches on cable and still sits through ads is live sports. Watching cable networks flail around and completely fail to understand that their…
But don't the cable companies own Hulu? So they have realised the change is coming, and have already adapted.
Except Hulu (at least used to, it may have changed recently) still shows ads to their premium subscribers, which is the dumbest thing I've ever seen.
Re: Cable companies have started showing fewer ads because of Netflix
#53It astounds me how much US TV airtime is devoted to adverts - roughly 18 minutes out of every hour, AFAIK (plus any split-screen advertising shenanigans). In the UK, (outside the BBC, which doesn't have adverts) TV broadcasters are limited to an overall average of 7 minutes per hour, with limits of 12 minutes for any individual clock hour (which drops to 8 minutes during primetime). The BBC's Natural History unit del…
My favorite is when they broadcast some old TV show and because the TV show itself is so cut that they can't really cut anything out, they instead speed is up to 1.1x or 1.2x. Honestly though you can only really tell by listening to the music in the show, that's what gives it away. But yea, they make it a minute or two shorter so they can fill up more space with ads
Re: Cable companies have started showing fewer ads because of Netflix
#54It astounds me how much US TV airtime is devoted to adverts - roughly 18 minutes out of every hour, AFAIK (plus any split-screen advertising shenanigans). In the UK, (outside the BBC, which doesn't have adverts) TV broadcasters are limited to an overall average of 7 minutes per hour, with limits of 12 minutes for any individual clock hour (which drops to 8 minutes during primetime). The BBC's Natural History unit del…
It's more nuanced than that, those are tighter rules for ITV1, C4, C5. The other channels, including the "freeview" offerings can have more advertising: (Other services) 1.1.2(B) (a) The total amount of spot advertising in any one day must not exceed an average of nine minutes per hour (15 per cent) of broadcasting. (b) This may be increased by a further three minutes per hour (5 per cent) devoted to teleshopping spo…
There certainly is product placement in the UK - see [1]. When watching these shows you'll see an opaque 'PP' logo flash up on the screen to let you know.
[1] https://www.itvmedia.co.uk/advertising-opportunities/broadca...
Re: Cable companies have started showing fewer ads because of Netflix
#55It astounds me how much US TV airtime is devoted to adverts - roughly 18 minutes out of every hour, AFAIK (plus any split-screen advertising shenanigans). In the UK, (outside the BBC, which doesn't have adverts) TV broadcasters are limited to an overall average of 7 minutes per hour, with limits of 12 minutes for any individual clock hour (which drops to 8 minutes during primetime). The BBC's Natural History unit del…
I also find it astounding that people pay $50-60/month for a cable service that is 30% adverts. At that ratio, the cable service should be paying them.
Same thing for the mobile web. Since I pay for data usage I am more concerned about things like video pop-up ads or even little things like web devs failing to download an ad image appropriate for the size of my screen instead of the original resolution image.
Re: Cable companies have started showing fewer ads because of Netflix
#56Aside from ads, freedom of choice with respect to just what you watch seem to be the other key motivator. With the capability of streaming and on-demand services, why would any consumer put up with having to choose any channel with a fixed programming schedule? I almost certainly don't want to watch what you're trying to sell. No other industry seems to operate in this manner. When it comes to books, games, music, et…
2 points. I won't speak for myself, but from what I've gathered from friends: 1. A lot of people seem to like video ads. Movie ads specially tell you 'whats hot', and general ads put you 'in the loop' so to speak. I've tried to install ABV for a couple of people who won't let me because they actually like ads (as in youtube, not the shiny bright popups). This may be true for more people than HN crowd would assume. 2.…
what is abv? abp?
Re: Cable companies have started showing fewer ads because of Netflix
#57Earlier quoted context omitted.
> How about ad-free versions of their channels? Apparently that was what cable was all about at the beginning It's hard to lure back people to an inferior product.
The ad-free historiy of cable also tells you the future of Netflix and other streaming services. Bait...and switch!
Which will result in going back to good ol' pirating. Again.
Re: Cable companies have started showing fewer ads because of Netflix
#58It astounds me how much US TV airtime is devoted to adverts - roughly 18 minutes out of every hour, AFAIK (plus any split-screen advertising shenanigans). In the UK, (outside the BBC, which doesn't have adverts) TV broadcasters are limited to an overall average of 7 minutes per hour, with limits of 12 minutes for any individual clock hour (which drops to 8 minutes during primetime). The BBC's Natural History unit del…
I cannot vouch for the accuracy, but there's this:
Re: Cable companies have started showing fewer ads because of Netflix
#59It's absurd that one can pay for premium cable TV, and still must be forced to listen and watch advertisements. I refuse to watch cable TV advertisements. HBO is the only network I can stand to watch now. I have the most basic cable package because my Internet came with it, and it also came with HBO. I get so annoyed by advertisements on TV.
Re: Cable companies have started showing fewer ads because of Netflix
#60Earlier quoted context omitted.
But don't the cable companies own Hulu? So they have realised the change is coming, and have already adapted.
Except Hulu (at least used to, it may have changed recently) still shows ads to their premium subscribers, which is the dumbest thing I've ever seen.
It changed. There's an ad-free option on Hulu now.