Can you comment on how you gained traction? Seems to be a difficult market to tackle.
One in Three Farms Is Using FarmLogs
51–60 of 67 posts
Re: One in Three Farms Is Using FarmLogs
#52Earlier quoted context omitted.
Happy to clear that up. We don't count hobby farms as they aren't our typical users. We are focusing on the ~280k row crop farms in the US of which over 90k have started using FarmLogs. Most of our customers have between 600 and 10k acres of land each.
Slightly off-topic but I am dumbstruck by the size of US farms. Where I live it's common for farmers to manage 10 hectares fields and these are considered big fields.
Every year we take on workmen/students normally from outside Australia, who need to spend time actually working on a farm to finish their agricultural degrees or similar. It's always interesting to see their reactions after they finish telling us about their "big" farms back home, when they realise we can fit their entire farm + change into a single paddock here.
Re: One in Three Farms Is Using FarmLogs
#53Earlier quoted context omitted.
Slightly off-topic but I am dumbstruck by the size of US farms. Where I live it's common for farmers to manage 10 hectares fields and these are considered big fields.
Every year we take on workmen/students normally from outside Australia, who need to spend time actually working on a farm to finish their agricultural degrees or similar. It's always interesting to see their reactions after they finish telling us about their "big" farms back home, when they realise we can fit their entire farm + change into a single paddock here.
In some cases you can fit Israel into one of the farms: https://en.wikipedia.org/wiki/Anna_Creek_Station
Re: One in Three Farms Is Using FarmLogs
#54Earlier quoted context omitted.
Every year we take on workmen/students normally from outside Australia, who need to spend time actually working on a farm to finish their agricultural degrees or similar. It's always interesting to see their reactions after they finish telling us about their "big" farms back home, when they realise we can fit their entire farm + change into a single paddock here.
In some cases you can fit Israel into one of the farms: https://en.wikipedia.org/wiki/Anna_Creek_Station
> In some cases you can fit Israel into one of the farms: https://en.wikipedia.org/wiki/Anna_Creek_Station
In the US, at least, I believe that particular example would be considered a "ranch" rather than a "farm".
Re: One in Three Farms Is Using FarmLogs
#55This number ("one in three") is really ambiguous[0], as I haven't seen them state what they consider a farm to be. It could be the Ag Census data (~2.2 million farms), or along some subset (say non-family farms at ~90 thousand), or some farm type (I believe I've previously seen them say "row crop farms"). I'm sure it seems like an impressive stat to throw out there, but it's a lot like saying they're offering a milli…
Happy to clear that up. We don't count hobby farms as they aren't our typical users. We are focusing on the ~280k row crop farms in the US of which over 90k have started using FarmLogs. Most of our customers have between 600 and 10k acres of land each.
Still a bit ambiguous as crop farms aren't the only type of farms - there's a large sector of the industry devoted to livestock.
Re: One in Three Farms Is Using FarmLogs
#56Earlier quoted context omitted.
Happy to clear that up. We don't count hobby farms as they aren't our typical users. We are focusing on the ~280k row crop farms in the US of which over 90k have started using FarmLogs. Most of our customers have between 600 and 10k acres of land each.
Slightly off-topic but I am dumbstruck by the size of US farms. Where I live it's common for farmers to manage 10 hectares fields and these are considered big fields.
I know in Canada, for the longest time (At least since the 1940s), a large family farm was a 1/2 section - or 320 acres . But nowadays, a large family farm ranges all the way up to 4 sections (1280 acres). 8x improvement in 70 years.
Re: One in Three Farms Is Using FarmLogs
#57This number ("one in three") is really ambiguous[0], as I haven't seen them state what they consider a farm to be. It could be the Ag Census data (~2.2 million farms), or along some subset (say non-family farms at ~90 thousand), or some farm type (I believe I've previously seen them say "row crop farms"). I'm sure it seems like an impressive stat to throw out there, but it's a lot like saying they're offering a milli…
Happy to clear that up. We don't count hobby farms as they aren't our typical users. We are focusing on the ~280k row crop farms in the US of which over 90k have started using FarmLogs. Most of our customers have between 600 and 10k acres of land each.
Are you in the Canadian market?
Re: One in Three Farms Is Using FarmLogs
#58Earlier quoted context omitted.
Slightly off-topic but I am dumbstruck by the size of US farms. Where I live it's common for farmers to manage 10 hectares fields and these are considered big fields.
I know in Canada, for the longest time (At least since the 1940s), a large family farm was a 1/2 section - or 320 acres . But nowadays, a large family farm ranges all the way up to 4 sections (1280 acres). 8x improvement in 70 years.
I'd classify that as an "8x increase" instead of "improvement".
Re: One in Three Farms Is Using FarmLogs
#59Earlier quoted context omitted.
I know in Canada, for the longest time (At least since the 1940s), a large family farm was a 1/2 section - or 320 acres . But nowadays, a large family farm ranges all the way up to 4 sections (1280 acres). 8x improvement in 70 years.
I'd classify that as an "8x increase" instead of "improvement".
I suspect I'm missing something subtle here - are you proposing that a single family, (with a bit of extra help during harvest), being able to farm 8 times more land, isn't a good thing? And, based on what I've seen of the tractors these days (air conditioners, enclosed cabs, hell, little beer cooler to boot!) - the work, while hard, is also somewhat less backbreaking than it would have been in the 1940s as well.
Re: One in Three Farms Is Using FarmLogs
#60I'd like to get a more comprehensive look at FarmLogs, hopefully they'll be more available in Australia soon. Although until then, after just browsing through the interface, I'd like to make a few points. I should point out I'm from a broad-acre farm of > 10'000acres, and we have single fields nearly 2.5x bigger than the 600acre size mentioned.. There's still seems to be to much of a focus on farmers having to manual…
That's an excellent assessment, and we're actively developing our product in that direction. You can already upload your machine data files to create yield maps in FarmLogs, and this year we released the Flow, a hardware device that passively listens on the CANBus to create yield maps in real time on a FarmLogs account. We will be giving the same treatment to as-applied and as-planted data as well.
There are lot of challenges in this area. There are no open data standards and probably most farms in our target market do not have access to that type of equipment. Or if they do, they don't have great records of it. For them we offer a sort of progressive enhancement. We've licensed five years worth of satellite imagery to give us reasonable baselines of precision field performance history. And while we also need management decisions for our models, we can make use of manually entered data as well as machine generated precision data.
Over the summer, we piloted some products built from these models with great results, and will be announcing them soon. We're really excited about it.