In the article there is this idea that Google will get auto makers to actually make cars that use Google technology - a bit like the 'Android' model in a way, co-opt everyone except 'Apple' and 'Microsoft'. This contrasts with the Elon Musk attitude where the auto makers can be consigned to the dustbin of history - there isn't going to be some hideous GM/Chrysler/Ford effort 'powered by Tesla technologies' because at…
Why not take both approaches? Volvo, BMW and Mercedes will presumably be welcomed by Google if they opt to use the Google technology in the future.