an increased number of stories like this will make the book pirating underground a lot more attractive to a wider audience. it exists, it's not quite napster-like yet but it's getting there. no DRM, a potentially wider catalog, etc. this is a risk for publishers and loss-leaders (like amazon) alike.
http://www.themillions.com/2010/01/confessions-of-a-book-pir...
"For some, however, the study may inspire more questions than answers. Who are the people downloading these books? How are they doing it and where is it happening? And, perhaps most critical for the publishing industry, why are people deciding to download books and why now? I decided to find out, and after a few hours of searching – stalled by a number dead links and password protected sites – I found, on an online forum focused on sharing books via BitTorrent, someone willing to talk."
pretty neat insight into the book piracy underground.