Sam Altman is not a bit different than Mark Zuckerberg. His mission is to make money and get as much information to process about individuals, to be used for his benefit, all the rest is just blah blah.
This is a repeat of the fight for talent that always happens with these things. It's all mercenary - it's all just business. Otherwise they'd remain an NGO.
I can't help but think that it would have been a much better move for him to get fired from OpenAI. Allow that to do it's own thing and start other ventures with a clean reputation, and millions instead of billions in the bank.