Earlier quoted context omitted.
The dumbest and most obvious of realizations finally dawned on me after trying to build a software startup that was based on quality differentiation. We were sure that a better product would win people over and lead to viral success. It didn’t. Things grew, but so slowly that we ran out of money after a few years before reaching break even. What I realized is that lower costs, and therefore lower quality, are a compe…
My wife has a perfume business. She makes really high quality extrait de parfums [1] with expensive materials and great formulations. But the market is flooded with eau de parfums -- which are far more diluted than a extrait -- using cheaper ingredients, selling for about the same price. We've had so many conversations about whether she should dilute everything like the other companies do, but you lose so much of the…
Some customers WANT to pay a premium just so they know they’re getting the best product.