Earlier quoted context omitted.
They are monetarily and/or promotionally incentivized to pick a bad, cheaper option for employees. The other employees don't get rewarded for the decision.
They do get rewarded? That money has to come from somewhere, so a cheaper pick means more money available for other things like nicer employee lounges, free drinks, etc…
Unless you were being sarcastic in saying "yeah you're going to die sooner due to our poor healthcare choice, but hey, a free soda*!"
* remote workers get nothing