Earlier quoted context omitted.
> Are we seriously saying we can't make voices that are similar to celebrities, when not using their actual voice? They clearly thought it was close enough that they asked for permission, twice. And got two no’s. Going forward with it at that point was super fucked up. It’s very bad to not ask permission when you should. It’s far worse to ask for permission and then ignore the response. Totally ethically bankrupt.
> They clearly thought it was close enough that they asked for permission, twice. You seem to be misunderstanding the situation here. They wanted ScarJo to voice their voice assistant, and she refused twice. They also independently created a voice assistant which sounds very similar to her. That doesn't mean they thought they had to ask permission for the similar voice assistant.
And promoted it using a tweet naming the movie that Johansson performed in, for the role that prompted them to ask her in the first place.
You have to be almost deliberately naive to not see that the were attempting to use her vocal likeness in this situation. There’s a reason they immediately walked it back after the situation was revealed.
Neither a judge, nor a jury, would be so willingly naive.