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YouTube will now show ads on all videos even if creators don’t want them

forbes.com

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Re: YouTube will now show ads on all videos even if creators don’t want them

#491

Post by bscphil »

kllrnohj wrote: post #186
cableshaft wrote: post #4

I know there are several content creators (such as Jim Sterling) that have their videos ad-free as a perk for their supporters (since he's supported enough via Patreon). He's pretty angry about this change. I somewhat understand Google's stance on this, as it's a service that should be allowed to make money even on people who don't want to make money. They don't really have such a way to opt out of pretty much any ot…

This sounds like a pretty straightforward cause & effect here. Creators went for direct monetization outside of youtube instead of ads, and youtube responded by keeping their net income the same by just showing ads anyway. > But at the same time, there are people who have so heavily invested into the YouTube ecosystem with certain expectations for a very long time, and pretty much have their entire business on there,…

> Creators went for direct monetization outside of youtube instead of ads, and youtube responded by keeping their net income the same by just showing ads anyway.

It's more complicated than that. Small time creators or others ineligible for the Youtube "partner program" have no choice but to monetize outside of Youtube. With this change, the only way you as a creator can choose whether ads appear on your video is to make partner.

The scummy thing here is that Youtube has made it harder and harder for creators to become eligible to monetize their channels, and now they're swooping in to take 100% of the ad revenue on those small-time channels.

Re: YouTube will now show ads on all videos even if creators don’t want them

#492

Post by wolco2 »

neltnerb wrote: post #471
majormajor wrote: post #452

Earlier quoted context omitted.

It's also key to note that had Cable NOT pushed ads as far as they had, they still would have been disrupted . It was a rational decision, since revenue today is often worth more than in the uncertain-for-so-many-reasons future. It's part of why you can't rely on the market or competitive forces alone, if you think something is an issue of public good, you need regulation.

If they didn't show ads I doubt they would have cared as much about time shifting and ad skipping would never have been relevant. Sure would have helped them avoid collapsing. Let's not pretend they weren't incredibly hostile to watching shows you're paying for already, when you want to and without the ads you paid to avoid, even though they didn't need to even build any infrastructure for it. Add the rest of their a…

Those time shifting shows appear on broadcast tv across the nation in different time zones. They are not cable channels but broadcast channels appearing in cable. A tv antenia will pick them up.

The timeshifting is the tv stations defense of segmenting their ad market and protecting against local viewer loss that targets ads to markets.

If you in New York watch Denver's version two things happen. New York loses viewers. Denver gains viewers who's local ads are not relevant and those viewers not included when selling ads.

Re: YouTube will now show ads on all videos even if creators don’t want them

#495

Post by viraptor »

kllrnohj wrote: post #186
cableshaft wrote: post #4

I know there are several content creators (such as Jim Sterling) that have their videos ad-free as a perk for their supporters (since he's supported enough via Patreon). He's pretty angry about this change. I somewhat understand Google's stance on this, as it's a service that should be allowed to make money even on people who don't want to make money. They don't really have such a way to opt out of pretty much any ot…

This sounds like a pretty straightforward cause & effect here. Creators went for direct monetization outside of youtube instead of ads, and youtube responded by keeping their net income the same by just showing ads anyway. > But at the same time, there are people who have so heavily invested into the YouTube ecosystem with certain expectations for a very long time, and pretty much have their entire business on there,…

Creators not only moved their ads out, many have been using and advertising other platforms for a while now. Dropout.tv, floatplane, nebula, patreon, etc. have been getting ad-free, paid users for lower price than the current yt.

Re: YouTube will now show ads on all videos even if creators don’t want them

#496

Post by lelandbatey »

beached_whale wrote: post #485
darrylb42 wrote: post #341

Earlier quoted context omitted.

YouTube premium gets rid of all the ads, unless creators have embedded them in the video. There is lots of good content for toddlers on YouTube, but it is unwatchable with ads. I watch more myself now all the ads are gone, plus you get youtube music, not as good as spotify but good enough.

My understanding, Linus Tech Tips did a breakdown of their revenue, is that Youtube premium subscribers get more money to the creators than ads. With that, the day they bring adverts into Youtube Premium, is the day I stop paying for it. That would be them going the way of cable companies all in.

Indeed, I've seen revenue breakdowns from a number of content creators and each of them makes it clear that if you have YouTube premium, when you watch a single video you give the creator approximately 10x the revenue of a single free user who only sees ads.

Likewise, the day that they start putting ads into YouTube premium is the day I abandon the platform.

Re: YouTube will now show ads on all videos even if creators don’t want them

#497

Post by Ajedi32 »

remote_phone wrote: post #422

If everyone bought YouTube Premium, would content providers make money anymore? Or would all the money go to google?

Content creators would make significantly more money.

It's hard to find good information on exactly how _much_ more. I've seen estimates anywhere from 2x (https://www.reddit.com/r/youtube/comments/9agg5f/how_does_yo...) to 20x (https://www.dailydot.com/upstream/totalbiscuit-youtube-red-p...).

Re: YouTube will now show ads on all videos even if creators don’t want them

#498

Post by xmprt »

JMTQp8lwXL wrote: post #404
IgniteTheSun wrote: post #366

Earlier quoted context omitted.

Cable TV started as paid ad-free TV also. It now has so many ads that it is almost unwatchable at times. One wonders how much further YouTube can take this - it appears they are approaching the optimal point for extracting revenue from videos, so where is their future revenue growth going to come from? I miss the YouTube of old rather than this commercialized version. To me, Tik Tok seems like more like the original…

YouTube will push the needle to the extent Cable did and a new platform will be born. It's the circle of technology. Then the next video platform will feel like the YouTube of ~8 years ago. The maximally optimal value to the end user waxes and wanes throughout the business cycle, and unfortunately we're in the trough.

The way I see it, YouTube is already being disrupted by platforms like Tik Tok

Re: YouTube will now show ads on all videos even if creators don’t want them

#500

Post by kllrnohj »

bscphil wrote: post #491
kllrnohj wrote: post #186

Earlier quoted context omitted.

This sounds like a pretty straightforward cause & effect here. Creators went for direct monetization outside of youtube instead of ads, and youtube responded by keeping their net income the same by just showing ads anyway. > But at the same time, there are people who have so heavily invested into the YouTube ecosystem with certain expectations for a very long time, and pretty much have their entire business on there,…

> Creators went for direct monetization outside of youtube instead of ads, and youtube responded by keeping their net income the same by just showing ads anyway. It's more complicated than that. Small time creators or others ineligible for the Youtube "partner program" have no choice but to monetize outside of Youtube. With this change, the only way you as a creator can choose whether ads appear on your video is to m…

Being eligible to monetize doesn't look that intimidating? https://support.google.com/youtube/answer/72851?hl=en

Not sure how many small creators both can't manage that but can manage external monetization?

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