Earlier quoted context omitted.
They botched the original Windows Phone through a failure of management This. I had some Windows Phones besides my iPhones, because I liked very much what they were doing. Windows Phone 7, despite being technically weak (it was based on Windows CE), had an awesome UI. Nokia had some really affordable phones that were really well-built for the price and Windows Phone was getting traction. Quite a few friends/colleague…
And underpinning all of that was the unfortunate fact that this truly innovative and lively new area of development at Microsoft found itself happening at the tail end of Ballmer's tenure. There was this spark of energy around Zune, and then Kin ( https://en.wikipedia.org/wiki/Microsoft_Kin ), and then Windows Phone that was just completely orthogonal to the stagnant money-printing strategy that Microsoft followed be…
To this day I still think about that little touch/d-pad, and wish something similar had caught on with more devices...