Earlier quoted context omitted.
We're always going to need to see URLs. They're not going away. They're just talking about a better default view to show the user relevant information about where they are, which would be a good thing. Being generous, maybe half of users can look at a URL and immediately identify the domain they are on. That's terrible, and goes a long way to explaining why phishing attacks are so prevalent. I'm actually pretty excit…
> We're always going to need to see URLs. I can see the future now: User enters his target (mybank) into the Google search bar on his Google Android device, the device opens Google Chrome with the Google amp page form mybank already loaded. The user never has to worry about urls or where exactly he is entering his banking information and login critera. Google makes everything a clean and seamless experience and user…
In all seriousness, I have no doubt this is due largely to Google's frustration at Ad Blockers. If there is no URL, and you're in the Google Garden protocol, there is no way to block ads, or at least no way to NOT download them.