Presumably, being able to use Sora to generate some pictures or videos involving Disney characters does not mean being able to actually distribute those pictures or videos, right? Those are still copyrighted characters.
The Walt Disney Company and OpenAI Partner on Sora
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Re: The Walt Disney Company and OpenAI Partner on Sora
#482Earlier quoted context omitted.
Disney said "Our IP is $1B for a 3yr license, or we sue" Altman said "We can pay with equity, but let's frame it as an investment" No cash exchanged
Disney is actually paying $1B so it makes no sense. OpenAI gets the IP plus $1B.
Disney gets to invest $1B pre-IPO, in what might become an even more valuable company (or crash and burn, we'll see).
Re: The Walt Disney Company and OpenAI Partner on Sora
#483Earlier quoted context omitted.
Copyright unencumbered... For their own characters?? Why would they need clearance to generate things trained on their data.
Because the tool can generate output faster than human employees alone can (and they control the "legitimate" gate by which other people can use those characters in the tool). The consequence being that for everyone complaining that AI is disrupting artists right now: these will, in hindsight, be the halcyon years. Even if we assume the copyright arguments hold water in court and AIs trained on other people's copyrig…
Art isn't a volume business though.
Re: The Walt Disney Company and OpenAI Partner on Sora
#484Earlier quoted context omitted.
It's strange though because if you know anything about Disney and how the manage the characters in media and at the parks, they are extremely protective of the brand and image of the characters. Imagineers have very strict rules around virtual character meet and greets and etc. Allowing their characters to be used in AI generated content blows that all out of the water unless there are some extremely tight guard rail…
I guess there is an expectation of a lack of control when it’s made through AI, versus an image that is from their owned parks. Even without AI, people have been putting Disney characters in unsavory contextes, and I don’t think anyone ever thought, “Wow, I can’t believe Disney sanctioned that picture of a princess doing whatever.”
*contexts
Re: The Walt Disney Company and OpenAI Partner on Sora
#485This deal establishes a clear dichotomy: Disney/OpenAI as the "Walled Garden" of premium IP vs. the "Open Bazaar" of mass distribution.
Google is now backed into a corner. To keep YouTube relevant against this alliance, they can't rely on tech alone—they need comparable IP. I expect them to immediately start courting Sony Pictures or Universal to fill that gap.
It’s essentially a battle between "Exclusivity" and "Scale".
Re: The Walt Disney Company and OpenAI Partner on Sora
#486Earlier quoted context omitted.
I’m pretty sure people don’t want that for the same reason people buy books instead of writing things they want to read. It’s not just to save the effort— stories are good because they surprise, challenge, and inspire us. I think the idea of the “everyone can make the exact movies they want to see” thing conceptually makes sense at first blush, but I just don’t think people want something that matches their assumptio…
> It’s not just to save the effort— stories are good because they surprise, challenge, and inspire us. Maybe, but that's the minority of demand. Most book sales are to people looking for something comfortable - think the near-infinite supply of practically interchangeable romance novels or detective stories.
Comfortable is different than known. How often do people use LLMs to generate fiction for them to read?
Re: The Walt Disney Company and OpenAI Partner on Sora
#487Earlier quoted context omitted.
Mickey Mouse's character design as of 1930 is in the public domain. But if you ask an AI image model for "Mickey Mouse", you'll probably get something based on more recent versions of the character which are still copyrighted.
Like I said, wait four years and all the main characters most recognised incarnations will be in the public domain.
Or we’ll get more articles about how Disney lobbied for even longer and stricter copyright nonsense.
Re: The Walt Disney Company and OpenAI Partner on Sora
#488This deal establishes a clear dichotomy: Disney/OpenAI as the "Walled Garden" of premium IP vs. the "Open Bazaar" of mass distribution. Google is now backed into a corner. To keep YouTube relevant against this alliance, they can't rely on tech alone—they need comparable IP. I expect them to immediately start courting Sony Pictures or Universal to fill that gap. It’s essentially a battle between "Exclusivity" and "Sca…
This sounds like old TV exec logic. Disney IP is not “premium” any more thanks to relentless overuse in their garbage movies and shows.
My teenage kids watch YT and TikTok (which gets highly relevant UGC daily) and couldn’t care less about Mickey Mouse or Kylo Ren.
Re: The Walt Disney Company and OpenAI Partner on Sora
#489Earlier quoted context omitted.
I don't really understand why Disney is paying $1B for this. Shouldn't OpenAI be paying Disney to avoid getting sued?
Disney will either get a multiple on their return on investment, or OpenAI will die anyways and their IP issue with it.
It’s also setting a precedent that IP usage requires a contract. Never mind that the contract is bonkers!
Re: The Walt Disney Company and OpenAI Partner on Sora
#490Earlier quoted context omitted.
There are clearly plenty of people who feel the same way as you, and for those people what I’m about to ask might have such an obvious answer that it could feel like I’m being rhetorical or feigning ignorance to provoke an emotional response, but it’s truly honest: Why should Disney care? To which you might say “because people care”, so: Why should people care? Back when I was a spud I used futuristic text-to-speech…
People care because it's entirely unconscious. Even if you choose not to care, you can't, because you've already seen it. The way advertisement works is that it's brain hacking - it's just associations. Over time your brain associates a brand with a product or products, and then simply by having this association in your brain you're more likely to buy the product. This also works for negative advertisement. Think abo…
Suppose you did see mickey mouse saluting Hitler
Appropriate example, more than some may realize. Walt Disney and Adolf Hitler were good friends. Walt would send him a real of cartoons every month. Adolf and his senior leaders would watch it at the resort in the Alps. One may still be able to find the silent films that one of his mistresses filmed showing them watching cartoons on the projector with his senior leaders. Adolf was big into art and appreciated the work Disney created. There was a project about 15 or so years ago to use computing power to figure out what Adolf was saying based on his muscle movements since she was filming from behind him at an angle. I can't remember what the project was called. I saw it on a TV program.