The core issue is that Amazon envisioned Alexa as a product that would help it increase sales. Smart home features were always an afterthought. How convenient would it be if people could shout "Alexa order me Tide Pods" from wherever they were in their home and the order got magically processed? That demo definitely got applause from a boardroom full of execs. The problem is that consumers don't behave like that. Thi…
Exactly why Amazon Fire phone failed. So, they didn't learn their lesson. What happened to their leadership principles, specifically - Customer Obsession: Leaders start with the customer and work backwards?