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Apple apologizes for iPad 'Crush' ad that 'missed the mark'

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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#481

Post by UncleMeat »

thinkingtoilet wrote: post #354
mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

I agree. This a the quote from the article, someone called it the "destruction of human experience". We have to be a little bit tougher than this, right?

If you dig through twitter, you can find somebody saying something dramatic about basically everything. It might be hyperbole to communicate a feeling. It might be somebody who is legitimately unwell and reacts unreasonably strongly to people. It might be somebody faking it.

You can be almost certain that people using this language don't expect to be aggregated into news articles and then be used as evidence that the world is getting too soft.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#482

Post by nojvek »

Take the Apple Ad in Contrast to the Microsoft Ad that aired during Super Bowl.

The whole time I thought it was an Apple Ad and then it was Microsoft Copilot ad. The made me dream, made me feel I could do more. The ad was about the viewer.

https://youtu.be/SaCVSUbYpVc

See the Apple Siri Ad - it’s about how the device enhances the viewer to do more.

https://youtu.be/8HaEmu-qkD4

Apple has now turned into what they despised.

I absolutely loved the Epic ad that was a take of the original Apple ad which was based on 1984.

Apple - https://youtu.be/VtvjbmoDx-I

Epic - https://youtu.be/euiSHuaw6Q4

It’s fair to say if Steve Jobs was still calling shots, this Ad would have never aired.

The Ad shows everything wrong with Apple. They’ve become a soulless corporation.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#483

Post by zameermfm »

Ad was distasteful and horrible. Biggest problem I see is that, Nobody in the apple decision making body thought this 'missed the mark', it took a global reaction for them to get it. Wonder how deep they are in their lair with a pigeonholed view of the life.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#484

Post by pilsetnieks »

thih9 wrote: post #280

> missed the mark It didn’t! It is a good clip. It accurately shows how tools are being replaced with digital and cloud. It’s a violent process and precious things get destroyed along the way. It totally hit the mark. But true, it doesn’t make people want to go grab an ipad, so I get why they don’t want to use it.

To reduce the issue, "Let's burn books! It's ok because you can just buy them on the Apple Books Store for the iPad"

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#485

Post by sanderjd »

__rito__ wrote: post #406
mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

Nah, it's not exactly like that. I get through regular life okay, but this a $1T company with hundreds of billions in cash, profit driven, using child labor in China indirectly, and engaging in walled-garden policies makes it worse. They make all these gadgets that replaces incomes from many manufactures and puts it on a single hand. That's bad enough. Now, they destroy all these beautiful things- a piano, a guitar,…

I mean, they obviously didn't execute it well, since so many people had this kind of reaction to it, but the point seemed to me to be that all those "things of aesthetics and soul" are smushed into this one very thin thing, not that they are destroyed.

But sure, I can see why people don't like it.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#486

Post by UncleMeat »

baq wrote: post #314
lionkor wrote: post #233

I like it. You throw away all your hard-earned, expensive instruments, tools, and crush them to be sure. You then go buy an iPad, and the circle is complete: You're now a next-generation Apple consumer! Just turn on YouTube kids and watch slime videos for the rest of your life. Reject culture, consume the slop.

Still less dystopian than the vision pro with a dad running around his kids with a walled-garden-camera-helmet. Once may have been a mistake, twice means there's some psychopath marketing VP at the helm OR a joker trying to see far they can go before somebody actually watches ads they're doing before they go live.

I think there is a third option. Deliberate outrage.

People yelling at each other on twitter over your ad is free marketing. Tons of it.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#487

Post by asoneth »

mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

I have strong positive and negative emotional reactions to things on a daily basis -- I sometimes tear up reading books to my children, have emotional responses to songs, that sort of thing.

As I watched the video I found the destruction beautiful and heartbreaking. If it had been used as an artistic commentary on, oh I don't know, our underappreciation of good tools, the undermining of art under fascism, the dumbing-down and compression of culture under capitalism, etc that would have been interesting.

But the reveal at the end is that the force destroying all these artistic tools is none other than one of the world's richest companies using the spectacle to hawk their latest must-have gewgaw. And the delicious irony of Apple unintentionally positioning itself as the unstoppable, soulless destroyer of art and culture is just chef's kiss perfection. I'm honestly sad they pulled the ad.

But to your question, I haven't noticed any impact of strong emotions on a daily basis except that I get overly excited sometimes when talking about things and have to bring a tissue to movies. I'm similarly curious what it's like for people who don't really have emotional reactions to things. I work with folks like this, and I am curious. Do they feel things when they look at art, listen to music, read literature, look at photos, or is it just sort of background ambiance? When evaluating art do they plot perfection on the horizontal of a graph and importance on the vertical to yield the measure of its greatness?

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#488

Post by sneak »

pilsetnieks wrote: post #484
thih9 wrote: post #280

> missed the mark It didn’t! It is a good clip. It accurately shows how tools are being replaced with digital and cloud. It’s a violent process and precious things get destroyed along the way. It totally hit the mark. But true, it doesn’t make people want to go grab an ipad, so I get why they don’t want to use it.

To reduce the issue, "Let's burn books! It's ok because you can just buy them on the Apple Books Store for the iPad"

Burning books certainly doesn’t have the connotation it used to, given that the idea of a book is now mostly divorced from the physical implementation.

You could burn every physical copy of most recent books and no data would be lost; I assume most authors write with a word processor.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#489

Post by Dalewyn »

mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

I'd wager these are just snowflakes, but there are so many people that snowflakes still amount to a significant amount even if they are nonetheless a minority.

The internet also serves to amplify their noise.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#490

Post by justaman »

PedroBatista wrote: post #369
mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

We are in a age where most interactions are supercharged with melodramatic theatrics. Not to dunk too much on the artistic community, but when it comes to these 4 day dramas all the over the top adjectives are applied. Very eloquent but the feelings most of the time aren't even real. It's a performance.

Manufactured outrage. Designed to entice clickbait farmers to spread the word. Gone are the days of blasting millions into a TV ad. No new age ad gets that attention anymore. Instead, the idea is to go viral.
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