I want to make native apps but Apple and Microsoft seem to be trying really hard to stop me. I have to buy developer accounts, buy certificates for signing binaries, share 30% of my revenue with them for barely any reason and so on. Not to mention the mess they've introduced in their APIs - especially Microsoft. So of course we choose the much simpler, much cheaper way of the web.
To be blunt, you do not have to create a developer account, sign binaries, or share 30% of your revenue with Microsoft. MS's API are not a mess in my opinion. You do have several options (traditional Win32, .NET, UWP, etc.). These options all work fairly well and are very flexible. As for, Apple, I do not know but I suspect you can make Mac applications without a developer account. You need a developer account for iP…
Maybe not for you.