It bugs me more than it should that they flirt with hexadecimal numbers in their branding with the whole 0x thing, but the logo is 0xide when clearly it ought to be 0x1de. Designer came up with a clever idea but didn't understand hexadecimal, and no one had the heart to tell them? :o) I'm kidding, mostly. The engineer in me is bothered by it, but the part of my brain that cares more about design and branding understa…
We did manage to get a neat PCI vendor ID: https://pcisig.com/membership/member-companies?combine=01de