This editorialized link title and the article's headline itself doesn't really match the article's content (as is increasingly common it seems). Sure, Beyond Meat has had lower sales- but soon after they mention that retail sales of Impossible meat products increased 50% in 2022- with an odd "but the CEO left so they're in trouble" assessment which seems a bit bonkers. Then the author seems to say that because fake meat hasn't *replaced* the real meat industry, that they have failed. Odd criteria, IMHO. I'm quite certain it could be assumed rather easily that such a thing would not happen, especially in a few years time. The fact it has stuck around this long makes it clearly *not* a fad.
(Anecdotal, but noting this:) My nearby Walmart Neighboorhood Market has all sorts of plant-based meat products, and that section has only expanded over time, not the reverse. I have tried some frozen meals by Impossible and really enjoyed them, as well as some other assorted items from those sections.
I do think that price is still an issue, but real meat maintains a much larger, more established market and supply chain so that is to be expected (unless fake meats are cheap to produce and we're being gouged).
But overall I would lean towards them being more popular now than I've ever seen before- or at least all of my local grocery stores' choice to use up more space for these products seems to imply so.