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Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

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Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#481

Post by echelon »

teachrdan wrote: post #401
mikepurvis wrote: post #288

Earlier quoted context omitted.

The Stadia pro tier fee is just $9.99/mo. The GPU and CPU you could consume playing a AAA game on that (yes, even on the purported "medium" settings) for just a few hours a day surely far exceeds what it could be sold for wholesale.

Don't forget that they're selling the games, too--and some Stadia games are up to $10 more (!) than their non-Stadia counterparts. (Incidentally, and you lose the game if you cancel your Stadia subscription.)

> (Incidentally, and you lose the game if you cancel your Stadia subscription.)

What. The. Fuck.

First, they took our physical games and media away. Then they made us subscribe. Now they take away everything when we stop paying for our subscriptions? I can't even conceive of what the next step will be -- will they charge us for having memories of their IP?

We need to reduce copyright terms and kill this cancer of IP hoarding. The rent-seekers are taking ownership away.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#482

Post by faizshah »

zerothOffset wrote: post #74
SketchySeaBeast wrote: post #5

Earlier quoted context omitted.

Almost seems like it would have people looking for the eject button.

Man my firm was looking into going ahead GCP and now this

Its kind of ridiculous that this is the moment in time they decided to pull the plug. It feels like they leaked this to ensure they could get out of cloud by 2024.

GCP cloud skills/certs have just started becoming marketable. Only recently has GCP become something you can seriously suggest to managers and point to BigQuery, Stack driver, firebase and cloud run as reasons to switch. Cloud Run, dialogflow, bigquery and kubernetes engine are literally at the bleeding edge of where the industry is going and Cloud Dataflow is seeing adoption among lots of companies tired of running their own clusters.

It really seems like they leaked this to ensure they couldnt compete with AWS and Azure so they can jump ship in 2023.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#483

Post by manigandham »

antoncohen wrote: post #286

I want to put on end to the "you can't contact Google" comments that comes up every time Google Cloud makes the front page. You can contact Google Cloud. They are very responsive. I'm currently at a small startup using GCP, and I've been at similarly sized startups with equivalent AWS spends. I have found it easier to have serious discussions with GCP, compared to AWS. We have dedicated GCP contacts. We actually have…

You're mostly likely getting lucky. We've gone through their highest tier startup program and have had so many account reps assigned that most aren't even with the company anymore. The ones that are don't reply to emails either.

GCP is the absolute worst at human support. Of course you get responses when you pay for support (since you're paying) but even then we've had several instances of refunded support costs because of a lack of reply over their SLA.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#484

Post by zapita »

StreamBright wrote: post #460
infinitone wrote: post #300

Earlier quoted context omitted.

While AWS has a strong #1 offering in low-hanging fruit products like vms, dbs. I find they have terrible MVP-like execution on niche offerings (and support sucks too) for things like Fargate, K8s, one-off job execution. Azure has a stronger, more thoughtful offering in niche solutions.

>> Fargate, K8s This is partially because the customers of AWS do not care too much about these solutions. I have seen other solutions used by large customers (still probably classified as a niche) getting improved over time significantly. Fargate and k8s offers very little over a well designed EC2 cluster. This might be another reason.

I think that’s right. ECS for example is mature and in my opinion still the most robust and scalable “container-as-a-service” out there. In spite of the kubernetes hype, I suspect that ECS is more successful than any hosted kubernetes hosted solution out there (in terms of aggregate workload volume and revenue).

EKS on the other hand still feels like a checkbox service.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#485

Post by dragonsh »

echelon wrote: post #463
ksec wrote: post #432

Earlier quoted context omitted.

Yes, it could have been Google's competitor making up these stories so enterprise customers would stop and think before switching, it is also better for competitors's sales to pitch on the potential of a shuttered GCP, which you can tell full well if I was a sales I would be referencing this article. And it wouldn't matter of there wasn't even an ounce of truth there, Google's reputation on future roadmap, communicat…

> Google needs to work hard to earn customer's trust. That is the basic fundamental of doing business. Microsoft is still working their asses off because of what they have done during IE era. This. A thousand times this! Once hero of the 2000's, Google is turning into the villain; meanwhile Microsoft has embarked on their redemption storyline. Microsoft is a fantastic developer-centric company that has made their pla…

Google cloud head Kurian [1] is a former Oracle executive, how can you expect him to work differently when he has spend decades in oracle.

I believe google cloud platform might be slowly turning to be similar to oracle, if things do not change to care more for users. As many people noticed google like oracle started changing their products in such a way as to have lock-in like oracle.

So it’s just a matter of time when they start behaving like the old Oracle to use the lock-in to ask for price hikes.

[1] https://www.cnbc.com/2018/11/16/google-cloud-ceo-greene-bein...

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#486

Post by echelon »

ShinTakuya wrote: post #303
JumpCrisscross wrote: post #183

Earlier quoted context omitted.

> How is Google so clueless to let this leak? If you create a culture of intense internal competition, where identities are tied to subunits ( e.g. a product team) over the company, you incentivise leaks. Google's elitist, "product founder" driven culture, unmonitored by a detached leadership, almost guaranteed this sort of sniping and in-fighting.

This deadline should never have been set in the first place. They should have attached a massive bonus if they exceeded the target by that date instead. Of course, the CEO could have in their head the deadline, but that's be announced internally at earliest 6 months ahead of time.

This is how to lead. (Thanks, I'm internalizing this.)

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#487

Post by shantly »

downerending wrote: post #443
altgoogler wrote: post #414

Googler here. My opinions are my own; I have no non-public knowledge on this topic. I do not understand the hyperbole around this report. Nowhere does it say that Google plans to shutter GCP if it doesn't reach #1 by 2023. > said people with knowledge of the matter. As in, people who may not have even been at said meeting which took place nearly two years ago, under a different VP and now a different CEO, and saw som…

The problem is that Google has a credibility problem wrt supporting their products over long periods of time. Even if this particular report is wrong, it's still "true" in that sense. For potential users, why should we take the risk when there are other competitors that don't have this problem?

If they'd even make some sub-brand explicitly for "shit we're serious about and promise we'll continue to invest in for a really long time"—and then actually stick by that—it'd go a long way. I think it's having no reliable indicator of their level of seriousness or commitment to a given product or service that's the main source of irritation for people. It's all just "Google" and who knows what the hell that means, this time.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#488

Post by avocado4 »

mrosett wrote: post #15

I can't imagine a more damaging leak for Google Cloud. A company that's already notorious for abandoning projects now has a public date for when they'll abandon cloud. How could anyone in their right mind start building on GCP? They may as well shut it down today.

Cloud is making a bank for Google and growing triple digits YOY. They are not abandoning it. They do want to pass the competition, obviously.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#489

Post by username90 »

devy wrote: post #447
altgoogler wrote: post #414

Googler here. My opinions are my own; I have no non-public knowledge on this topic. I do not understand the hyperbole around this report. Nowhere does it say that Google plans to shutter GCP if it doesn't reach #1 by 2023. > said people with knowledge of the matter. As in, people who may not have even been at said meeting which took place nearly two years ago, under a different VP and now a different CEO, and saw som…

I agree your sentiments here. The goal for Alphabet is to make Cloud platform business profitable not shutting it down. From this article it looks like it hasn't been so since 2014 after GOOG gave it full attention. And to be profitable, Alphabet execs thought it has to be within top 2 to be profitable, I am unsure if that's true, given the cloud business is still a slow and painful transition process for Fortune 100…

I feel it would be enough for Google to become a customer to GCP for it to become profitable.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#490

Post by summerlight »

rifung wrote: post #374
summerlight wrote: post #226

I'm confused; is it realistic for any company to deprecate a product with $8B annual revenue? Compare to AWS, it is small but still significant even for Google. Compare this to YT, which annual revenue estimation is around $15B ~ $25B and CapEx/OpEx is supposed to be very large.

I don't think revenue matters as much as profits? I assume the thinking is that if the ROI is not high enough, then you might as well just invest that money into the more profitable portions of your business.

The problem is that there's no real way to measure and appropriately attribute expense and profit to cloud; most infrastructures are shared across Google products and cloud. Simply put, none of ads, search or YT cannot exist without the cloud infrastructure.
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