If this succeeds, it will be a data collection tool the likes of which the world has never seen, which is why so many companies are willing to put their name on it. The data, along with ML/AI, and our contemporary understanding of the human mind, means that this is a major step towards control that we can't understand. Dr. Harari explains it better than I do in "21 Lessons for the 21st Century", but this tool is part…
Is this even possible with complex fast-changing software? They always seem to be busy figuring out last decades issues. Or when they do respond to new things it's usually a FUD-riddled overreaction that just straight up cripples the new things so we're only left with the options that the ordained organizations like Visa and Mastercard come up with. Which is usually a worse outcome than before.
If anything we need some simple core digital privacy rights ala the constitution or charters of rights. Not some thousand page mess like GDPR that was intended to curtail the big guys but ends up giving small Austrian retail businesses $4000 fines for installing a simple surveillance camera, which happened to be too broadly pointed outside.
Good intentions meets reality.