Earlier quoted context omitted.
Free speech in the US says the government cannot make laws to curtail your speech in most circumstances. Free speech does not, however, protect you from dealing with the consequences of your speech.
But you'd think if we really value free speech in this country, and not just the First Amendment, we wouldn't be so quick to want to suppress the speech of others.
Getting involved between private parties is generally not productive in the long run, as it necessarily provides the government more control over speech. Private business may abuse civil rights from time to time, but the government has far more potential (and historic precedence) for abuse.