Earlier quoted context omitted.
How many big tech companies let you talk to a human to get support. Automation is wonderful to cut cost for them but for the users being unable to get support is a horrible experience. But you cannot go elsewhere because they are the only player in town. How can small companies with 1000x less money able to provide live support, but if you pay 20, 100, 200 dollars for a subscription you dont have a phone number to ca…
I think about 10% of my SaaS company is in the support department, no outsourced support at all. We have about 50k paying customers. You message support, some real person reads and gets back to you within a day.
What your your company do? Is it low ticket business or a high ticket business?