Earlier quoted context omitted.
When they figure out how to make it not dent sales of individual devices. If you and your spouse could easily share one around the house for different purposes but still having each of your personal apps and settings, you might not buy two!
We use iPads interchangeably. All personal apps like banking are on phones. Some apps that only I would use such as for the roomba and car are on both. Having profiles for the kids however would be nice though. But most apps have that built in themselves.
I find this madness that apple doesnt have this already.