Earlier quoted context omitted.
> On what planet is a loss of 70% of the resources to the matching process between buyers and sellers "incredibly efficient"? One where the market maker is taking up the cost of providing a market. E.g. Steam takes a 30% cut for providing the infrastructure required to distribute games. Some people/companies can do it for less but it is the best option for a majority of sellers. If the market maker did not the seller…
Are you saying that serving ads costs more than running a news site? This also neglects the fact that the programmatic market routes billions of dollars intended to be spent on real media (ad placements on real news websites etc), to fraudulent mobile apps and websites and bot traffic.
Static text is much cheaper than dynamic content. News isn't anything that couldn't be served out of a .txt or sqlite CMS.
News providers seem wholly uninterested in providing anything better and actually competing with better content providers