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Apple apologizes for iPad 'Crush' ad that 'missed the mark'

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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#471

Post by pera »

__rito__ wrote: post #406
mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

Nah, it's not exactly like that. I get through regular life okay, but this a $1T company with hundreds of billions in cash, profit driven, using child labor in China indirectly, and engaging in walled-garden policies makes it worse. They make all these gadgets that replaces incomes from many manufactures and puts it on a single hand. That's bad enough. Now, they destroy all these beautiful things- a piano, a guitar,…

> Maybe people still have souls

I agree with everything you say except for this part: not having an emotional reaction to the destruction of objects doesn't imply you don't have a soul (whatever that means to you). Not everybody had the opportunity in life to learn to play an instrument or make art, and I can see how for people like this a music instrument is not more sentimental than, say, a hammer.

Maybe you should feel good about feeling bad after watching that ad: it means you had the chance to experience the beauty of creating art.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#472

Post by dartos »

Const-me wrote: post #416
mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

I don’t have particularly strong emotional reaction, but IMO the ad is horrible. Destroying functional stuff with a hydraulic press is a waste of planet’s resources. Destroying musical instruments, sculptures and other cultural artifacts is not too far from burning books, it’s barbaric. Finally, I believe the ad is misleading because the ipad not gonna survive the press either. It’s just a consumer electronic device…

> Finally, I believe the ad is misleading because the ipad

The real issue with the ad that nobody is talking about.

False advertising

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#473

Post by donatj »

I enjoyed the ad for the same reason I and millions of others enjoy The Hydraulic Press Channel [1], its just fun to watch stuff get squished. I imagine that's "what they were thinking", for the cadre that keep asking "what were they thinking?"

I genuinely have trouble seeing how in good faith the ad could have been interpreted as anything other than "This is all the stuff that's being put into your iPad"

- https://youtube.com/@hydraulicpresschannel

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#475

Post by 127 »

mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

I think their emotions are valid, even if you're dismissive of them.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#477

Post by viraptor »

mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

I think there's a weird false equivalency being often mentioned with this topic. Yes, I'd say this ad was stress inducing for me. But that doesn't mean I have issues getting through the day. It's not some kind of weakness that makes my life worse because I feel things. I can see something and be stressed or disgusted about it and then move on and feel happy about things that are nice. Feeling things doesn't need to force you to do anything. It's fine to just experience them, and maybe act on them if needed. But the idea that those feelings somehow have to take over your life is misguided.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#478

Post by UncleMeat »

PedroBatista wrote: post #369
mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

We are in a age where most interactions are supercharged with melodramatic theatrics. Not to dunk too much on the artistic community, but when it comes to these 4 day dramas all the over the top adjectives are applied. Very eloquent but the feelings most of the time aren't even real. It's a performance.

I'm not even sure that this is true. How many people have actually interacted with somebody who is overreacting here?

Instead, the overreactions are aggregated via social media and news coverage so we can see "wow look at all these people using extreme language here."

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#479

Post by heeton »

bambax wrote: post #445
todd8 wrote: post #432

[flagged]

[flagged]

There's a real element of media literacy (or lack thereof) that we have to consider in this issue.

What was the intent of the media?

This is obviously open to interpretation, but to me I see the intent being that all these tools for creative expression are being combined/squashed/pressed into this thing which is very thin. That's why they chose the press. They also chose the press because it looks visually interesting, they are trying to make a fun ad.

I really can't imagine that anyone in that ad was trying to imply that the iPad destroys those objects, or that those objects should be destroyed, or are now valueless. They are saying that this device contains the functionality of all these big items squashed into one crazy tiny thing. Amazement at what it can do, NOT a desire to destroy or make obsolete real pianos.

From that viewpoint, it's clear they VERY clumsily applied a metaphor (combining + crushing into the iPad) with a visually fun thing (the explosions), resulting in people thinking they want to destroy pianos.

But importantly (if one takes the above as true, which you may not), you can't then say that the ad is trying to "tell that those tools are valueless, obsolete, objects of ridicule", that's not the intent of the author.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#480

Post by rib3ye »

__rito__ wrote: post #406
mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

Nah, it's not exactly like that. I get through regular life okay, but this a $1T company with hundreds of billions in cash, profit driven, using child labor in China indirectly, and engaging in walled-garden policies makes it worse. They make all these gadgets that replaces incomes from many manufactures and puts it on a single hand. That's bad enough. Now, they destroy all these beautiful things- a piano, a guitar,…

Actual number is $26B in cash

source: 2023 10k

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