I’m very happy for Tony, it’s a great achievement indeed. Having said that, as an aspiring solopreneur myself, this article misses a very big part. Engineers like to talk about how they build products, but we rarely talk about how to market them. I quit my job 5 months ago, launched my first SaaS 3 months ago, and got zero users. I then started to tweet, write in LinkedIn, and focus on my newsletter. But I barely get…
For LinkedIn, ideally you should be posting at least 5 times a week, reposting your best performing content, re-phrasing or straight up copying viral content, and adding as many people to your contacts as possible every day (there’s a weekly limit, and there’s also a 20k total limit, so you also need to figure out what type of contacts you want to be adding, the more focus, the better your content will perform). Additionally, on LinkedIn, commenting and liking posts related to your audience can go a long way
Definitely use ChatGPT for drafts and to help you iterate, but don’t just post whatever it gives you on the first try. Also lean heavily on scheduling tools
It takes a couple of months to get going, but if you can keep a consistent pace, you will definitely figure it out
Follow (on LinkedIn) the creators of https://www.shieldapp.ai/ their whole thing is helping people build their personal brands on that platform
Finally, make sure to build a newsletter and own your list, that’s one of the biggest moats you can build