Earlier quoted context omitted.
I touch on this on the site. 5% of iPhones sold are minis. That's 10m sold per year! That is more than enough demand to cover the NREs and costs of making a phone. * https://9to5mac.com/2022/04/21/cirp-iphone-13-best-selling-l...
Hold on; the math is not that easy. For one - most of the iPhone Mini sale is because of 'Halo effect', die hard fans who anyway would have bought an iPhone, bought the mini version. An Android phone maker will not have that brand pull or halo effect to establish a new category, so it would be no where near that 10M number. Second, iPhone or Mac devices are known for hardware and software integration. That translates…
Citation needed? A lot of people love to jump to the conclusion that nobody wants small phones. My personal experience does not align with that conclusion. I'm happy to accept this conclusion if you have some kind of evidence for it, but the linked article just discusses battery life, which was greatly improved in the iPhone 13 Mini anyway.