I think 'more customization' which is a theme with a lot of these alternatives is a fundamental dead end. I don't know where this persistent myth comes from that people love choice and tinkering, because they clearly don't. There's a huge cost associated with having to make choices, and one feature of successful modern apps is that they're frictionless. That's why TikTok is so successful. There's no login, no user ch…
> a simple box where you put a question in and it gives you answers Google is very good at this, but this is exactly what I _don't_ want in the "Next Google". I want a _search engine_ for the web, not an answers engine that tries to know what I want better than I do. Search the web. Give me links to websites. This seems obvious to me, but everyone is trying to be like Google. I'm convinced the death of the web and in…
You don't want that, I don't want that, and I am sure many people here on HN and similar gathering places for powerusers agree with us.
But "the next google" doesn't have to replace google for us, it would have to replace google for the average consumer (AC). And the AC likes the "simple box". The AC doesn't want to fiddle with customization options. The AC is used to walled gardens, advertising, "Apps" that are just wrappers around webpages.
So any "next google" will have to compete exactly at the "simple box" game to get the attention of the masses.