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YouTube will now show ads on all videos even if creators don’t want them

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Re: YouTube will now show ads on all videos even if creators don’t want them

#471

Earlier quoted context omitted.

YouTube will push the needle to the extent Cable did and a new platform will be born. It's the circle of technology. Then the next video platform will feel like the YouTube of ~8 years ago. The maximally optimal value to the end user waxes and wanes throughout the business cycle, and unfortunately we're in the trough.

It's also key to note that had Cable NOT pushed ads as far as they had, they still would have been disrupted . It was a rational decision, since revenue today is often worth more than in the uncertain-for-so-many-reasons future. It's part of why you can't rely on the market or competitive forces alone, if you think something is an issue of public good, you need regulation.

If they didn't show ads I doubt they would have cared as much about time shifting and ad skipping would never have been relevant. Sure would have helped them avoid collapsing.

Let's not pretend they weren't incredibly hostile to watching shows you're paying for already, when you want to and without the ads you paid to avoid, even though they didn't need to even build any infrastructure for it.

Add the rest of their anti-customer policies like bundling channels and it seems clear that their campaign to get rid of all their cable customers simply succeeded.

Re: YouTube will now show ads on all videos even if creators don’t want them

#472
post #468

Earlier quoted context omitted.

> Its like paying a restaurant not to harass you and then going to it when you could just go to the restaurant next door without the protection fee. No, it's like paying the restaurant for the damn food. YouTube hosting all the world's videos forever is not a god given right, nor is being able to watch content people create for free. I despise ads, absolutely despise them, but gladly pay YouTube the $15/mo to remove…

I disagree that it is like it is paying for the food. If I had youtube premium and my entire $10 went to only the creators of the videos I watched using some egalitarian algorithm, then I would be into it. However, it is actually more like Spotify where some portion of my $10 (lets say $7, even though it is probably lower) gets put into a large pool and then distributed among all content creators on the site along wi…

I don't think Spotify is any different here: money goes to creators/artists in proportion to watch/listen time, no?

Re: YouTube will now show ads on all videos even if creators don’t want them

#473
Hello ad blocker my old friend

I've come to enable you again

Because an ad softly shouting

Left its seeds while I was watching

And the headache, that was planted in my brain... still remains

Within the sound of content

In restless dreams of unskippable ads I walked alone.

Narrow windows of portrait mode

Neath the halo of dark mode

I turned my brightness to the cold and damp

When my eyes were stabbed by the flash of a neon ad

That split the night

And touched the sound, of content.

Re: YouTube will now show ads on all videos even if creators don’t want them

#474
post #118

As a content consumer I see this as a positive thing for me. A few months ago when YouTube decided to auto-add ads on all videos, my watch time on YouTube decreased by more than 50% since I consume all video content on either my phone or my tablet (where I don't have access to AdBlock), and I find the amount of ads I have to go through to watch a video so annoying that I'd rather not watch it at all. As a result I sp…

Unfortunately, most of my YouTube viewing is not recreational/ entertainment. I use YouTube primarily for DIY videos, Home Building, and other similar educational/ Howto videos. I just don't see a lot of alternatives out there so I'm kind of stuck with YouTube. Preroll ads are the worst because quality varies so widely I end up wading through multiple ads for crappy videos. Is there a good resource for how-tos out th…

Most YT videos have transcriptions generated for them, maybe instead of wading through the video itself, you can skim the transcript?

Re: YouTube will now show ads on all videos even if creators don’t want them

#475
post #185

I know there are several content creators (such as Jim Sterling) that have their videos ad-free as a perk for their supporters (since he's supported enough via Patreon). He's pretty angry about this change. I somewhat understand Google's stance on this, as it's a service that should be allowed to make money even on people who don't want to make money. They don't really have such a way to opt out of pretty much any ot…

"...and pretty much have their entire business on there..." This is what I don't get about YouTubers. They created a business with basically only one source of income. This is bad practice in every business book. I am a freelancer. If I only had one customer my business would be instantly over when they didn't hire me anymore. YouTubers put too much trust in an untrustworthy business partner.

Generally I think many YT creators have multiple sources of income (ads, Patreon, merch, sponsored vids)--as such they have many "customers". It's their distribution channel that's locked up.

Re: YouTube will now show ads on all videos even if creators don’t want them

#476
post #468

Earlier quoted context omitted.

> Its like paying a restaurant not to harass you and then going to it when you could just go to the restaurant next door without the protection fee. No, it's like paying the restaurant for the damn food. YouTube hosting all the world's videos forever is not a god given right, nor is being able to watch content people create for free. I despise ads, absolutely despise them, but gladly pay YouTube the $15/mo to remove…

I disagree that it is like it is paying for the food. If I had youtube premium and my entire $10 went to only the creators of the videos I watched using some egalitarian algorithm, then I would be into it. However, it is actually more like Spotify where some portion of my $10 (lets say $7, even though it is probably lower) gets put into a large pool and then distributed among all content creators on the site along wi…

Do you have any source on how they distribute payments? All I can find is this blurb which could be read lots of different ways (likely by design):

"Currently, new revenue from YouTube Premium membership fees is distributed to video creators based on how much members watch your content. As with our advertising business, most of the revenue will go to creators."

I support some creators via Patreon as well, but honestly that's just more work for me as my interests change and some months I don't consume any of their content.

I imagine the truth is that it is likely something Spotify-like or some variation thereof. I'm still ok with that and YouTube does make it explicit that the majority of my sub goes towards creators. FWIW I suspect there are some reasons that are subtle, bug valid, that Spotify for example distributes subscription fees the way it does, which I agree does seem kinda BS at first blush.

edit: some anecdotal info here saying that creators are indeed paid (handsomly) based on views: https://www.reddit.com/r/youtube/comments/9agg5f/how_does_yo...

Re: YouTube will now show ads on all videos even if creators don’t want them

#477
post #118

As a content consumer I see this as a positive thing for me. A few months ago when YouTube decided to auto-add ads on all videos, my watch time on YouTube decreased by more than 50% since I consume all video content on either my phone or my tablet (where I don't have access to AdBlock), and I find the amount of ads I have to go through to watch a video so annoying that I'd rather not watch it at all. As a result I sp…

> I consume all video content on either my phone or my tablet

I dunno which mobile platform you are using but I use iOS and if you watch YT via the browser you can block ads with its content blocker and you can even use some JavaScript in an shortcut to re-enable picture in picture (it’s a little more of a hassle, you have to press share then the pip custom shortcut but it works).

Re: YouTube will now show ads on all videos even if creators don’t want them

#478

Earlier quoted context omitted.

I have to agree about the recommendation engine. I know there is a lot of interesting new content that I might be interested in uploaded every day, but for some reason it's recommending years old videos that I've already watched AND voted on. WTF?!

The recommendation engine was intentionally crippled because it was radicalizing people who were into conspiracy theories, militias, terroristic acts, etc. It sucks but I assume there's some work being done to get a new engine out without sending people down a rabbit hole.

I don't believe that. They could have restricted this to problematic videos which promote conspiracy theories and their likes.

Re: YouTube will now show ads on all videos even if creators don’t want them

#479
Not long ago Google has automatically enabled mid-roll ads for all videos longer than a certain length [0]. Most likely, its net effect is that more ads are played and as a result, YouTube's ad revenue has increased.

Now they implement a similar measure whose net effect would probably be comparable - i.e. an increased ad revenue.

It is perhaps logical for Google to behave like that, purely from the financial point of view. However, they could have done it a long time ago. It is unclear to me why they believe that the right time to introduce such measures is now.

Maybe they believe that their user base is currently large enough and stable enough that the decreased comfort levels while using YouTube would not motivate a critical portion of them to leave. It remains to be seen whether that is true.

Or, perhaps, their ad revenue growth is slowing [1] and they are trying to compensate for it even by using measures whose long term effects are unclear.

[0] https://support.google.com/youtube/thread/60293363?hl=en [1] https://variety.com/2020/digital/news/youtube-google-q2-ad-r...

Re: YouTube will now show ads on all videos even if creators don’t want them

#480
post #118

As a content consumer I see this as a positive thing for me. A few months ago when YouTube decided to auto-add ads on all videos, my watch time on YouTube decreased by more than 50% since I consume all video content on either my phone or my tablet (where I don't have access to AdBlock), and I find the amount of ads I have to go through to watch a video so annoying that I'd rather not watch it at all. As a result I sp…

On Android use Youtube Vanced and you won't see any ads. vanced.app
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