Earlier quoted context omitted.
That's correct, Booking was the largest Adwords spender. I worked on their adwords integration then. Good fun. I wouldn't immediately consider the hotel metasearch products a problem for booking. It shifts traffic to different paid channels with different tradeoffs (eg. less fine grained control of spend if it's a revshare model). I ran the product development in marketing for a little while. Some years ago (ie. late…
> I wouldn't immediately consider the hotel metasearch products a problem for booking. Seems like Booking and Expedia disagree with you: https://www.marketwatch.com/story/some-of-the-biggest-tech-n...
Ah, I'd be out of date then. Go back a few years and my info would've been authoritative. I was running product development for booking's marketing department then, including the meta search integration.
Time flies!