MacBook Neo is going to sell like crazy. In the education market, educators, students, aides... nothing close at this price point. With memory and SSD prices so high I don't see how Dell, Asus and others are going to be able to compete. Unless the build quality is significantly worse than a M1 macbook air not sure budget PC makers will be able to compete.
I think the major reason for the aggressive price point of the Neo, and for not raising RAM and SSD upgrade prices in the MBP much, is that Apple is willing to give up some hardware margin to have more devices to sell services to. Unless I am mistaken, services have been key to Apple’s recent revenue growth. This isn’t a bad thing at this point, but could auger poorly if they foolishly chase recurring revenue at the…
I expect a price increase. They had a bunch of hardware releases planned far in advance of the supply chain disruption. It'd be a bad look for their new products if they raised the prices on all these new devices at the same time; that'd be the primary discussion everywhere.
The smart move would be to release all your cool new toys at the traditional price points (or very nearly the same) and then raise prices a bit down the road. This way your reviews are strictly about the hardware / products rather than the prices. Bump them in two months. It'll be a big story, but it didn't prevent all the glowing reviews that were already published.
I think the Neo, possibly the 'e' phone, might be the only device(s) that doesn't increase. Taking a hit on 8GB of RAM might be tolerable for market gains when they're charging a kidney and a lung for higher-end devices.