Live data from Hacker News

Google is dead. Where do we go now?

circusscientist.com

461–470 of 873 posts

Re: Google is dead. Where do we go now?

#461
Watching other people use Google, the predominant method of searching for information involves a query followed by getting their answer from the AI summary that appears above any search results.

I'm not sure what impact this would be having on Adwords, but another commenter mentions that Google isn't hurting in the ad revenue department.

Re: Google is dead. Where do we go now?

#462

I think the author intended the title to be, "Google Ads is dead, Where do I promote my business now?" When I hear "Google" I assume search, oof (sigh of relief). They mention running ads on tiktok or instagram but no mention of youtube ads... Also, In my own experience for my business ( also entertainment) I have found reddit ads to be useful. So my next steps would be, Reddit Ads Youtube Ads Instagram Ads Increase…

> Also, In my own experience for my business ( also entertainment) I have found reddit ads to be useful. Reddit is very hit or miss depending on your target audience. Depending on your Reddit target audience, a lot of people could have adblock installed. They might be loyal to communities that have approved vendor lists where everyone parrots the same vendor recommendations back and forth in every thread, so not bein…

Let's be honest, most "Reddit marketing" isn't about on-site ads, it's about posting UGC that promotes your product in some way.

Re: Google is dead. Where do we go now?

#463

Earlier quoted context omitted.

Discord is really where it is at these days. Discord servers with 50-100 people form the new social fabric of the internet where real community lies. In theory Reddit was supposed to be this but 1. Reddit communities tend to get too large 2. Subreddits overflow into each other too much through cross posting and brigading 3. Post history being public meant that you could get banned/brigaded for your comments on a tota…

I wonder if the act of switching between discord servers works better with our homo erectus brains. You visit your sister who moved to the next village over, and you hang out in that context until it’s time to go home. You go hang out with the stone shapers because you’re a Neolithic nerd and you think rocks are cool but you have the find motor skills of a dying walrus. Having all of your social circle mashed togethe…

It's funny to see how communities shard.

In the plastic instrument games genre, there are some Discords where any wisp of using commercial music will be met with a stern reaction and potential ban. There are others that will link you to Drives full of thousands of songs from old games. The same people are in both groups.

Re: Google is dead. Where do we go now?

#464
Such thick tension in the air waiting for the first courageous company to place ads on their LLM chats and tools.

They can spare their ad income falling for a while, but making the first move is always risky. Should they let openAI go first and fail?

Where do you go now? You go make sure LLMs know about your site, you welcome the herds of bot crawlers and pray someone breaks the standstill before your business falters.

Re: Google is dead. Where do we go now?

#465

Earlier quoted context omitted.

Once you include internet latency hard drive latency isn’t that much worse. It won’t help but it won’t stop it.

Hard disk drive prices are also soaring. Looking up a random WD drive: up 70% since July, a Seagate drive, up 50%

For $125, which is also about the price of one year of cloud storage, you can get a hard drive big enough to store half a million photos and also back up a million photos. It probably won't ever go over $200.

And the hardware to serve that hard drive is somewhere between free and another hundred.

Re: Google is dead. Where do we go now?

#466

Earlier quoted context omitted.

Everyone who was on Livejournal before G+ “invented” “Circles” had absolutely no problem with locking posts to “friends” (people they followed) or various “friends groups” that were subsets of their friends. It was fucking hilarious to see everyone say it was too hard on G+. Just two dropdowns right there on the new post page next to the main text field. Super simple. Creating and editing the groups was a pretty simp…

I still mourn G+. It was clearly put together by somebody who thought first and foremost about privacy. It made deciding who to share what with the central, most visible part of how it worked. And that's probably part of why it failed. Was it hard to choose? Nope. But I guarantee you that if Facebook added a little "hey, are you sure you want to share this post publicly with the whole world under your real name? Yes/…

"It was clearly put together by somebody who thought first and foremost about privacy."

The legendary Andy Hertzfeld played a role in shaping the design of Google Plus.

https://techcrunch.com/2011/06/28/google-plus-design-andy-he...

Re: Google is dead. Where do we go now?

#467
The real story isn't that Google Ads stopped working, it's that attention moved somewhere ads can't follow. You can't buy placement in a Discord server or an iMessage group chat. If this is the new normal, the entire ad-supported internet is running on borrowed time.

Re: Google is dead. Where do we go now?

#468
post #397

Earlier quoted context omitted.

I had a very interesting discussion with a friend today, where I was talking to her about the /r/golang thread about Rob Pike's comments to OpenAI and how the thread was full of bots talking with other bots. No idea why the density of bots was so high in that thread, it was kind of absurd to see. Then she said: "I know nobody that comments on online forums. Nobody would ever comment to strangers on the internet. It's…

Thats just what the internet of the mid to late 90s was like. People rarely used their real name, there were hundreds of forums, some private. You could have different nicks on them. Nobody knew you were a dog on the internet[1] until the rise of Facebook and linking your real identity with an online identity. [1] https://en.wikipedia.org/wiki/On_the_Internet,_nobody_knows_...

The idea that everyone has only one identity, one whole, is harmful.

People change over time. People change even a little based on who's around them. Even memories change as people see things in new lights.

The Internet of the late 90s and early 2000s was spectacular in that everyone could be as authentic and deep as they wanted to be, and as shallow and invisible as they wanted to be depending on context.

Firefox? Want to know how to really sell yourself. Be 'For the User', like TRON (but avoid that for copyright reasons and because normal people don't understand). The user should be able to TRUST that Firefox isn't selling them out, spying on them, or doing anything strange. That when Firefox creates identity sandboxes they're firewalled from each other to the maximum extent; including resisting device fingerprinting (just look generic and boring).

Re: Google is dead. Where do we go now?

#469

Earlier quoted context omitted.

Whatsapp, viber, line and tg groups are very much a thing too. Everybody is a chat of their apartment complex and district it seems

Why doesn’t Signal have the same mindspace that these (imo) marginal apps have? It’s actually private. I wonder if people find it hard to use or something…

Signal by design doesn't have moderation and server-side conversations, it's not suitable for large groups.

Re: Google is dead. Where do we go now?

#470

I recently took someone to go and watch a hockey game. Been a little while but I personally played as a goalie myself. The person kept making the comment that she couldn't see/find the puck and it made it frustrating to watch. As a goalie, not being able to see the puck is pretty normal (especially with big bodies trying to screen you). What I told her was that what matters a lot more than where the puck is, is where…

In my anecdotal experience, it's moved to private, trust-based channels: iMessage, WhatsApp, email, face-to-face interactions. Our 30-year bender of putting our lives online and blurring the public and the private has finally ended: people don't want to be online, don't trust social media, don't really trust any media, and are living simple local lives with a small circle of friends that they get together with regula…

I think you're correct to a degree. Instututions like social media and google ads were given a very generous chance, we gave them our money and attention, they gave us scams (especially facebook) and enshittification.

The loss of faith in institutions takes quite a long time to occur but I think it will be quite a bit of effort to reverse.

Post reply on HN