I hardly understand the headline. Steam machine is just a computer, and since it can be used for other stuff than playing games, then it can't have the cheap pricing of a console. Most consoles are sold at a loss, and the benefits are made when selling console-exclusive games. If you sell something at a loss, but users aren't forced to buy your games, then you're not gonna make any money. Hence, the Steam Machine (AK…
Is it perhaps more likely that users with a convenient box attached to their TV might want to buy more games from Steam?
Now this might be difficult to track, but stay with me. Valve makes the GabeCube. Valve owns Steam. Sales from Steam go to Valve. Users with Steam hardware play a disproportionate amount of games bought from Steam. See where this is going?
There's absolutely no difference. You can run games from other stores on a GabeCube, but most people will play Steam games. People who play more games buy more games. Just like people who mainly play Xbox buy more Xbox games.