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Meta projected 10% of 2024 revenue came from scams

sherwood.news

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Re: Meta projected 10% of 2024 revenue came from scams

#461
post #426

Earlier quoted context omitted.

Ford VSO doesn't include the F150 lightning, just the F150.

That's exactly what they told you when you slapped a billion dollars down in front of them? Color me skeptical. I bet you haven't even talked to them.

Dude. They have a website. It lists what they do.

Re: Meta projected 10% of 2024 revenue came from scams

#462
post #67

Earlier quoted context omitted.

Yes, but observe how that for all three of the things that immediately came to your mind, you have respectively 1. a thing that still has a lot of scams in it (though it may be the best of the three) [1] 2. A thing so full of scams and fake products that using it is already a minefield (one my mother-in-law is already incapable of navigating successfully, based on the number of shirts my family has gotten with lazy-A…

I don’t accept the excuse it’s too hard. If they have to spend $10 billion per year to maintain an acceptable level trust on their platforms then so be it. It’s the cost of doing business. If I went into a mall and opened up a fake Wells Fargo bank branch it would be shut down pretty instantly by human intervention. These are the conditions most businesses run under. Why should these platforms given such leeway just…

But what actually is an acceptable level of trust? Acceptable for whom? For the billionaires, it's good enough if outside is worse, or even if it merely appears worse.

Re: Meta projected 10% of 2024 revenue came from scams

#463
post #25

Earlier quoted context omitted.

I get 50% AI generated tai chi promising strength gain, weight loss and enlightenment, the other 50% israel sponsored ads assuring me people in gaza are not starving at all and completely healthy

Remember broadcast TV, early in the morning or late at night? Infomercials for all kinds of scams from buying real estate with zero down, crap products that didn't work...

None of those scams were intermixed with popular legitimate content. If Facebook had a tab at the top called "Scams and Other Nonsense" and you clicked on that and it had a bunch of scammy content, that would be an equivalent to late night infomercials. But Meta doesn't do that. It mixes the scams in with all of its popular and non-scam content so you cannot easily tell it's scammy. Worse, it targets people vulnerable to those scams by tapping directly into their interests and sentiments in a way TV never could.

You are making a silly argument here. There's no equivalence at all.

Re: Meta projected 10% of 2024 revenue came from scams

#464

Earlier quoted context omitted.

The comment I was replying to implied that targeted advertising is a scam that finds people who were going to buy anyway and then advertises to them. If that were true, there would be no revenue increase because all the customers would have bought anyway.

oh. That makes sense. so long as other people see the ads that shows up in the stastics. Though companies should be pushing back on google doing that. (Though it may be they were going to buy but the ad influenced where which is worth the price)

What the adds really do is target people who are going to buy a certain category of product anyway, and then advertise the specific product made by the company that buys adds. It's hard to convince someone to buy something out of the blue. Much easier to convince them to buy a particular brand of something they were going to buy anyway, which is why targeted ads are so valuable.

Re: Meta projected 10% of 2024 revenue came from scams

#465
post #42

Earlier quoted context omitted.

My guess is the already-existing trend towards walled gardens will simply continue. When a public space is dangerous, people retreat into "safe" enclosed spaces. - "Never download anything unless it's from the Apple App Store" - "Never buy anything unless you're on amazon.com" - "Dont use the internet outside of ChatGPT"

The Apple App Store is full of scam apps. It’s all the disadvantages of a walled garden with none of the supposed advantages for users. In that way, the App Store itself is a scam.

Well said

Re: Meta projected 10% of 2024 revenue came from scams

#466

Certainly puts the £3m lawsuit settlement with Martin Lewis (UK consumer financial advice guru who sued because he's the go-to fake endorsement of any scam product targeting Britons using Facebook ads) into perspective. No wonder scammers are still spamming his likeness all over Facebook paid ads even though it's technically trivial for them to algorithmically flag it

The news here per https://arstechnica.com/tech-policy/2025/11/bombshell-report... is that Meta set an internal policy that scammers above 0.15% of Meta’s revenue must be protected from any flagging. It’s not a technical challenge. It’s something they desire to maintain and have codified.

> Despite those efforts, this spring, Meta’s safety team “estimated that the company’s platforms were involved in a third of all successful scams in the US,”

1 third of all scams, crazy.

Re: Meta projected 10% of 2024 revenue came from scams

#467
In my country there are obvious clones of known portals with clickbaity titles, visually hard to distinguish from real. Always with some random url. Sometimes just fake news and propaganda, sometimes selling fake things. Under paid sponsorship. Reported them multiple times. Always the response is as follows: we looked at it and found nothing wrong. All the disputes are also killed. So its done on purpose

Re: Meta projected 10% of 2024 revenue came from scams

#468

Earlier quoted context omitted.

I already setup a secret passphrase with my family. My mother is particularly naive when it comes to what's online. Of course she is going to get abused. A passphrase is cheap. If you never need to use it, so what?

And if she got a desperate, pleading call from "you" and "you" claim you can't remember the passphrase, then what? These scams are imaginary. Yes they have probably happened but it's far more likely that your mother will get scammed by a "legitimate" financial advisor than some stranger using an AI to impersonate you.

This.

Re: Meta projected 10% of 2024 revenue came from scams

#469
post #339

Earlier quoted context omitted.

No, it's already a solved problem. For instance newspapers moderate and approve all content that they print. While some bad actors may be able to sneak scams in through classifieds, the local community has a direct way to contact the moderators and provide feedback. The answer is that it just takes a lot of people. What if no content could appear on Facebook until it passed a human moderation process? As the above po…

> The answer is that it just takes a lot of people. The more of those people you hire, the higher the chance that a bad actor will slip through and push malicious things through for a fee. If the scammer has a good enough system, they'll do this one time with one person and then move on to the next one, so now you need to verify that all your verifiers are in fact perfect in their adherence to the rules. Now you need…

This is simply not true in every single domain. The fact people think tech is different doesn't mean it necessarily is. It might just mean they want to believe it's different.

At the end of the day, I can't make an ad and put it on a billboard pretending to be JP Morgan and Chase. I just can't.

Re: Meta projected 10% of 2024 revenue came from scams

#470

Earlier quoted context omitted.

Yeah, it's wild how poorly the hackernewses understand this. If the ad platform has few signals for targeting, but it does have the available signals of you're using a weird VPN or tor, and a weird user agent on an uncommon platform, then it's just going to assume you're a crypto loser like the other people sharing those traits.

… I'll bite, then. I not only accept cookies in this case, I'm logged in. I get these same cryptocurrency scam ads.

The metadata for ads comes from external sources, such as Google AdWords embedded in millions of websites.
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