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Betty Crocker broke recipes by shrinking boxes

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Re: Betty Crocker broke recipes by shrinking boxes

#461

Earlier quoted context omitted.

There's no such thing as an imperial cup ergo the cup is not a standardized measurement. Within US customary units the cup is defined.

No "cups" in old British recipes I've made but there will be measures you have to look up like a "gill". Old family recipes would just say things like "add flour" and that amount was taught face-to-face and hands-on where you added enough till it looked "right" because onions and eggs etc. were not a uniform size.

  No "cups" in old British recipes I've made but there will be measures
  you have to look up like a "gill".
Counterpoint:

https://oldbritishrecipes.com/collection-of-old-biscuit-reci...

And yeah, depending on how far back you're going or what sources you're using, there will be a lot of vaguely defined quantities. Glen of Glen and Friends on Youtube regularly cooks vintage recipes and gets into how things evolved over time. Most of his old cookbooks are either Canadian or American but from time to time he cooks from UK cookbooks.

Re: Betty Crocker broke recipes by shrinking boxes

#462

What I hate most about shrinkflation is how shady it is. That recessed middle section in cookie boxes so that they give me one less cookie makes me feel like I'm being played for a fool, and I do not like that. With that said, if the grandma's secret receipe is industrial cake mix, I don't know how much of a secret receipe it is. Especially since these are usually mostly flour, some sort of yeast or another, and choc…

>if the grandma's secret receipe is industrial cake mix, I don't know how much of a secret receipe it is

There are a few interesting paragraphs on it in the book "On Food And Cooking: The Science And Lore Of The Kitchen" (2004) by Harold McGee[0]. (p555)

>Modern American Cakes: Help from Modified Fats and Flours Beginning around 1910, several innovations in oil and flour processing led to major changes in American cakes. The first innovation made it possible to leaven cakes with much less work. The hydrogenation of liquid vegetable oils to make solid fats allowed manufacturers to produce specialized shortenings with the ideal properties for incorporating air quickly at room temperature (p. 557). Modern cake shortenings also contain tiny bubbles of nitrogen that provide preformed gas cells for leavening, and emulsifiers that help stabilize the gas cells during mixing and baking, and disperse the fat in droplets that won’t deflate the gas cells.

>The second major innovation was the development of specialized cake flour, a soft, low-protein flour that is very finely milled and strongly bleached with chlorine dioxide or chlorine gas. The chlorine treatment turns out to cause the starch granules to absorb water and swell more readily in high-sugar batters, and produce a stronger starch gel. It also causes fats to bind more readily to the starch granule surface, which may help disperse the fat phase more evenly. In combination with the new shortening and with double-acting baking powders, cake flour allowed U.S. food manufacturers to develop “high-ratio” packaged cake mixes, in which the sugar can outweigh the flour by as much as 40%. The texture of the cakes they make is distinctively light and moist, fine and velvety.

>Thanks to these qualities and to the convenience of premeasured ingredients, packaged cake mixes were a great success: just 10 years after their major introduction following World War II, they accounted for half of all cakes baked in U.S. homes. The very sweet, tender, moist, light cake became the American standard; and hydrogenated shortening and chlorinated flour became standard kitchen supplies for cakes made “from scratch.”

>The Disadvantages of Modified Fats and Flours Hydrogenated vegetable shortenings and chlorinated flour are very useful, but have drawbacks that lead some bakers to avoid them. Hydrogenated shortening does not have the flavor that butter does, and has the more serious disadvantage of containing high levels of trans fatty acids (10-35% compared to butter’s 3-4%; see p. 38). Chlorinated flour has a distinctive taste that some bakers dislike (others find that it enhances cake aroma). And the chlorine ends up in fat-like flour molecules that accumulate in animal bodies. There’s no evidence that this accumulation is harmful, but the European Union and the United Kingdom consider the safety of chlorinated flour unproven, and forbid its use. The U.S. FDA and the World Health Organization consider chlorinated flour a safe ingredient for human consumption.

>Manufacturers are addressing some of these problems and uncertainties. For example, the effects of flour chlorination can be approximated by heat treatment, and vegetable oils can be hardened without the production of trans fatty acids. So it’s likely that cooks will eventually be able to make high-ratio cakes with less questionable ingredients.

[0] https://openlibrary.org/works/OL4110479W/On_food_and_cooking...

Re: Betty Crocker broke recipes by shrinking boxes

#463

Earlier quoted context omitted.

Even regional differences in things. If you say "one bar of butter", "one stick of butter", and "one pat of butter", these can all refer to three different things or the same thing, depending on where you are located. East Coast and West Coast US butter are sold in different size blocks (though both are "8 tbsp") however sometimes you'll find 4tbsp sticks on the west coast that look like 1/2 an East Coast stick that…

Here in the UK, there's a trend of selling 200g blocks for certain brands that ruin recipes. We have to be careful to avoid those and stick to the 250g ones. Yes, I know we could cut 50g of another block but then we'd need to measure, and we'd have an open brick to keep. It steals part of the joy of baking, forcing us to think instead of feel.

Blame the European regulators who decided that it was no longer necessary to have standard pack sizes.

Pack sizes were regulated in 1975 for volume measures (wine, beer, spirits, vinegar, oils, milk, water, and fruit juice) and in 1980 for weights (butter, cheese, salt, sugar, cereals [flour, pasta, rice, prepared cereals], dried fruits and vegetables, coffee, and a number of other things). In 2007, all of that was repealed - and member states were now forbidden from regulating pack sizes!

I think the rationale was that now the unit price (price per unit of measurement) was mandatory to display, consumers would still know which of two different packs on the same shelf was better value. But standard pack sizes don't just provide value-for-money comparisons, as this article shows.

Re: Betty Crocker broke recipes by shrinking boxes

#464

Earlier quoted context omitted.

Don't be so snobby about cake ingredients. There's nothing wrong with using processed food in a recipe. I garuntee a box mix will make a much better cake than "from scratch" unless you are very experienced. Cooking is not always about making the ultimate gourmet meal, it's about connection and tradition. Processed food is a normal part of every day people's lives and makes it's way into traditions. Grandma's secret r…

I'd much rather eat a cake that has the texture of a cake rather than some food science abomination. It's corporations that have taught you to desire the wrong definition of a cake. Grandmas should not be cooking cakes from boxes of cake dust, they should be using flour and producing a cake that tastes like it was cooked by a grandma. That is the natural order of things. Being made with traditional methods and ingred…

Using limited equipment is not a virtue.

And the odds that ingredients found in nature are ideal ingredients by sheer chance are about 0%. And we haven't been making cakes long enough to for evolution to turn natural into ideal.

Let people like what they like.

Re: Betty Crocker broke recipes by shrinking boxes

#465

Earlier quoted context omitted.

I’ve also digitized some recipes and had to deal with “1 can” or “1 bar” without size included. Some things aren’t sold like that anymore or their size has fluctuated. In the example about it was for a candy bar pound cake and “1 can of Hershey’s syrup” isn’t a thing anymore that I can tell and even if it was, I had no clue the size. Same with “1 Hershey’s bar”, uhh, no clue what 1 standard bar was then. Thankfully m…

Even regional differences in things. If you say "one bar of butter", "one stick of butter", and "one pat of butter", these can all refer to three different things or the same thing, depending on where you are located. East Coast and West Coast US butter are sold in different size blocks (though both are "8 tbsp") however sometimes you'll find 4tbsp sticks on the west coast that look like 1/2 an East Coast stick that…

One recipe in my family calls for butter "the size of two walnuts".

Re: Betty Crocker broke recipes by shrinking boxes

#466

Much to the chagrin of my mother, I made it a point about a decade ago to standardize old family recipes on "from scratch" versions. As part of the process, I also did some research on old recipes and fixed some of the corruption of these recipes that occurred during the copying and recitation, bolstering them with culinary techniques that were in use at the time. I also captured things that drift over time, such as…

There's a lot of comments on this, but nobody mentioned the similar job of maintaining and auditing an internal package mirror.

Re: Betty Crocker broke recipes by shrinking boxes

#467

Earlier quoted context omitted.

Ive made great cookies from 100 year old recipes. Why do would i want a carbon copy of a store cookie. Ive never used or really seem cake mix in stores my whole life. Feels... American.

Europe accounts for 31% of baking mix sales while North America accounts for 24.5%. https://www.grandviewresearch.com/industry-analysis/bakery-p...

> seem cake mix in stores my whole life

I checked my lagest local grocery store chain and they do have one brand of cake mixes. They never really crossed my mind before.

Chocolate chip and two types of pundcake.... though that's both among the simplest baking recipies so i still don't quite see the point.

There's also pre-made pie dough, that i could see using.

Re: Betty Crocker broke recipes by shrinking boxes

#469
post #343

Earlier quoted context omitted.

What I am calling snobby is to look down on grandma's cooking because she used processed foods. Normal, everyday families around the world use processed foods in their cooking. In the US Midwest a tradition is to use a box cake mix as a base and add to it flavorful additions, like homemade jams, fruits, whipped cream, etc. If I went to someone's house and their grandma served to me, it would be extremely snobbish to…

> Normal, everyday families around the world use processed foods in their cooking Do you have a source? I really haven't met anyone using cake mixes to make cakes. But if you mean they use butter instead of milking a cow directly and producing the butter then yes, they use processed food.

It’s a class/geographical thing. In my early childhood in a fancy suburb of a big city, my parents and people in their social circle used mixes 0% of the time, but when we moved to a smaller town it was way more common.
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