Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Apple apologizes for iPad 'Crush' ad that 'missed the mark'

theverge.com

Post reply on HN
Print view View original

461–470 of 1001 posts

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#461

Post by jhbadger »

__rito__ wrote: post #406
mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

Nah, it's not exactly like that. I get through regular life okay, but this a $1T company with hundreds of billions in cash, profit driven, using child labor in China indirectly, and engaging in walled-garden policies makes it worse. They make all these gadgets that replaces incomes from many manufactures and puts it on a single hand. That's bad enough. Now, they destroy all these beautiful things- a piano, a guitar,…

Except what are pianos, guitars, cameras etc.? Also products made by companies that are equally "soulless" (they make these things to make money just like Apple). And in terms of aesthetics you can think technological products are just as beautiful as those other products. I personally get angry when I see things like classic Macintoshes turned into fish aquariums and the like, as I see it as beautiful technology destroyed, but even so not that angry.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#462

Post by niek_pas »

__rito__ wrote: post #406
mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

Nah, it's not exactly like that. I get through regular life okay, but this a $1T company with hundreds of billions in cash, profit driven, using child labor in China indirectly, and engaging in walled-garden policies makes it worse. They make all these gadgets that replaces incomes from many manufactures and puts it on a single hand. That's bad enough. Now, they destroy all these beautiful things- a piano, a guitar,…

> Maybe people still have souls.

What exactly are you trying to achieve with this sentence?

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#463

Post by ClarityJones »

I surprised Apple approved the add, because it depicts the brand as a soul-crushing industrial force. The machine is a beast of steel and hydraulic pressure, which constantly bears down against a variety of fun and inspiring things. I don't really care about the particular items that were destroyed, but the theme is clearly one of destruction. We don't see the iPad being made. We see what is literally depicted as a remanent. That's not how Apple should want their brand or their products viewed.

Edit: What's concerning is that Apple is smart. People watched this ad and I have to assume they thought what I thought. So... what's the psychology of deciding to convey this message? Is it a threat? Is it narrative-forming? Is it subversive admission (canary) from within the company? I mean... it's very reminiscent of the 1984 ad, except with Apple being the machine. Of course, it's also possible that they just made a mistake of judgment and missed the mark, as they say. IDK

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#464

Post by jajko »

mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

Well, I gave it a go and saw it, just fyi I get through my life just fine and one of those seemingly few folks without childhood/mental issues with good life so far and amazing small kids. No apple products owner, wife has mini 13 and she is not happy with it.

Its not the worst ad by any means, I am used to seeing russians blown to pieces in ukraine at this point, but the arrogance man, stemming from first frame was a bit over the top even for me and left bitter taste of it all when intentions were opposite. How this passed all the managerial reviews is beyond me. Actually I get it - they all thought its fine, which also tells you something.

Not shocking in any way, to me apple is subtly arrogant for many years and the main reason for me going to (more expensive but way more open) competition. That and consistently fanatical uncritical apple crowd, also visible here.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#465

Post by willcipriano »

mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

[flagged]

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#467

Post by cranium »

__rito__ wrote: post #406
mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

Nah, it's not exactly like that. I get through regular life okay, but this a $1T company with hundreds of billions in cash, profit driven, using child labor in China indirectly, and engaging in walled-garden policies makes it worse. They make all these gadgets that replaces incomes from many manufactures and puts it on a single hand. That's bad enough. Now, they destroy all these beautiful things- a piano, a guitar,…

I would add that the atmosphere really feels dystopian – kind of a soul-less machine (crusher in a warehouse) vs symbols of human creativity. Despite the music, it's not a light and fun representation.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#468

Post by bsagdiyev »

NotYourLawyer wrote: post #373

Is there anything people won’t get offended about? It’s a harmless ad, kinda funny. How do you make it through the day if you’re this thin-skinned?

From upset to upset I suppose. Being perpetually upset has to be tiring.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#469

Post by moralestapia »

__rito__ wrote: post #406
mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

Nah, it's not exactly like that. I get through regular life okay, but this a $1T company with hundreds of billions in cash, profit driven, using child labor in China indirectly, and engaging in walled-garden policies makes it worse. They make all these gadgets that replaces incomes from many manufactures and puts it on a single hand. That's bad enough. Now, they destroy all these beautiful things- a piano, a guitar,…

Yeah ok, do you carry a smartphone with you?

Or do you carry a bag with a camera, a dumb phone, a notepad w/ pens and markers, books, an mp3 player, a pedometer, a measuring tape, ...

No one's forcing you to buy the former, so, why don't you do the latter?

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#470

Post by gregd »

thinkingtoilet wrote: post #354
mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

I agree. This a the quote from the article, someone called it the "destruction of human experience". We have to be a little bit tougher than this, right?

I don't think this is so much about this ONE ad but rather, it contributes to the overall feeling that real connections, like art, music, and architecture, are being lost daily. Music programs are constantly being cut. Architects can't find work. Woodworkers can't make a living making custom furniture. Sam Ash music stores are shuttering ALL their locations.

Everything has been commodified.

And Apple just piled on.

Post reply on HN