Earlier quoted context omitted.
Seems dumb of them. Cost is trivial and their competition that isn’t so politically motivated will have a much further reach. The smart move would be silent on the policy change, pay, and support rival platforms as they can. Instead they will eventually pay and look like they lost.
For the NYT to verify their official accounts plus those of their reporters (using the Twitter Blue Affiliations feature) would be $1m annually. This, for a budget line item that has heretofore been $0. In this economy, that's a reach. I don't think the NYT is worried about "reach."
LOL they are desperate for reach. Incredibly so; have you not listen to any podcast by them? They are begging people to go to their site. They get a fraction of the organic traffic they used to and nearly everything is driven from other site like Twitter, Google News, Facebook, etc. The internet age has not been kind to classic news orgs.