What the article describes is correct, but I don't think the words "average" or "homogeneity" or "conformity" are the right terms, as they seem to carry negative connotations here. Rather, the right word is "convergence". The point is, people like certain things aesthetically. It used to be that artists and designers were still trying to figure out what looks good, and trying all the things. But now we've tried so ma…
Maybe it's globalism, maybe it's that deep down all humans are the same species and like the same things.
But a lot of these are millennial/zoomer aesthetics, generations who are now in their 30s/early 40s and coming of age/20s. The whole piece reads like a "millennials are killing uniqueness" spiel.
I feel like the author hasn't really covered the fact that things have been converging forever. It's like they're musing about the fact that so many Greek and Roman buildings have stone columns. Or that all 1950's soda bars all looked the same, no matter where you went. Or that all 1900s English factories all looked the same.
The point is that people have ALWAYS been converging on stuff, it's just now that we're more global and we have the Internet to connect us, of course we're seeing it happen regardless of proximity or borders.