Earlier quoted context omitted.
I pay for YNAB. For me it's worth it for their auto-import to take a quick look at my spending across accounts at various institutions and to look at larger trends over time. A lot of folks were annoyed when they went to a subscription model, but I think the visibility they provide really does pay for itself.
I tried it. Auto-import never worked reliably. I asked their customer support for help, and they said I should just do it manually. They seemed like a close alternative, but if I'm doing all this work manually, I might as well use a spread sheet for free.
Unfortunately, I doubt YNAB can just ask people to move banks. Honestly, that, a web interface, and how speedy ACH payments are processed are kind of my highest priorities and would switch banks just for that. But those are all hard to impossible to assess without opening an account. I had a credit union get very confused when I asked if they had a demo of their web UI before I opened an account. I imagine I was the first to ask.