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Google’s GDPR Workaround

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461–470 of 629 posts

Re: Google’s GDPR Workaround

#461

Earlier quoted context omitted.

EU should ignore the fines this time and start an "information campaign" regarding behavior of Google and others. I bet that hurts Google 10 times more.

They could also do both. I'm _really_ tempted to write that they could use the fine to finance the information campaign, but I know that government finances doesn't work that way.

Gov finances do work that way. That's how the anti-tobacco campaigns are funded in USA.

Re: Google’s GDPR Workaround

#462
brave is incentivized to push this narrative, accurate or inaccurate as it may be. i am not ad-tech guru, nor digital marketer. i do know that brave's entire premise hangs on traditional ad-tech strategy remaining static, consumer sentiment around "big tech" to sour and a groundswell of "privacy focused consumers" to materialize. that groundswell is their identified target market for their product.

Re: Google’s GDPR Workaround

#463
post #211

Is there any way to improve the matching of ads to the viewer without violating their privacy?

The matching is in itself a violation of privacy, at least if you interpret the right of privacy as "The right to be left alone", as former Supreme Court Justice Louis Brandeis put it.

They will leave you alone if you choose not to send an HTTP GET call requesting content.

Re: Google’s GDPR Workaround

#464

can somebody explain in simple terms what Brave is actually accusing Google of doing? The article seems to be written in a way that matches the language of the GDPR legistlation, instead of language actually meant to be read by people, and i can't figure out what the "workaround" actually is.

Agreed, this is so wordy, this is what I got, > Google claims to prevent the many companies ... from combining their profiles about those visitors > Brave’s new evidence reveals that Google allowed not only one additional party, but many, to match with Google identifiers. The evidence further reveals that Google allowed multiple parties to match their identifiers for the data subject with each other. BTW, many commen…

I take exception with Brave's phrasing here.

Essentially, Google assigns an anonymized identifier to a user and sends that to prospective ad buyers. The idea is that the ad buyer can use this to target ads to people who have visited their site as they browse other areas of the internet participating in Google's auction. This is called remarketing.

An example. You go to footlocker.com and put a pair of sneakers in your shopping cart but decide not to buy. When you go read an article on the New York Times site, a potential advertiser recognizes your anonymized id and bids to serve you an ad for the sneakers.

The issue Brave is raising is that the same anonymized id is served to each potential ad buyer. This isn't an issue with data Google collects or exposes, but Brave states that buyers could theoretically collude to build profiles by sharing the data collected on their own sites with each other joining by Google's identifier. There is no evidence of this actually happening and Google's contract with ad buyers specifically prohibits this activity.

Re: Google’s GDPR Workaround

#465
post #434

Earlier quoted context omitted.

I can attest to that as when you point of things like Google gets caught stealing IP from a MIT student they invited for an interview (a popular thread here on HN) it gets downvoted voraciously. Either its employees, hired guns and or something...

You spammed an HN thread with these comments before, which amply explains why you were downvoted. We've been over this topic a gazillion times on this site: https://hn.algolia.com/?sort=byDate&dateRange=all&type=comme... . Astroturfing exists, but imagined projections of astroturfing are far more common, and whatever the effects of the former may be, the latter has an extremely degrading effect on discussion. In fact…

Are you saying I am not able to discuss this true story where it's relevant? In threads where people have discussions that hold Google in a negative light cause they choose to act that way and get caught? My real life story along with the MIT's student story in which there's clear evidence of Stealing IP further details more bad behavior by the big G!

Is Hacker News not a place where freedom of speech is welcome? Speech that is helpful to other not well connected innovators who when invited by the big G read this and tell the big G no I'm not going to take that meeting!

Overall I'm confused as to why you call my story and Jie Qi's story spam? Do you not think her story is true and or mine is? That is not helpful for other not well connected and or rich innovators?

Re: Google’s GDPR Workaround

#466
post #279

Earlier quoted context omitted.

> HIPAA only keeps healthcare providers from sharing your information. It's not an omnibus shield for your health information. Maybe not, but GDPR sure is.

Is it really? If Alice tells Bob she has diabetes and Bob tells Charlie, is Bob in violation of GDPR?

Are Bob and/or Charlie the name of a person or of a company?

How you're using it, it sounds like Bob or Charlie in your mind is a person. I might be wrong in interpreting it that way. If so could you give another example where Bob and Charlie are companies and the information of Alice is part of a transaction.

Re: Google’s GDPR Workaround

#467

I think the HN community, and most consumers, tend to look at things from only one angle. Imagine you start work at some small shop that manufacturers widgets for consumers. What would you do when you have to advertise your product? You'd have to turn to Google is a similar company. Are there any real alternatives? (I am asking because I really want to know) I say this because I am in this position now. I have to fig…

The alternative is to spend hundreds of hours finding widget-related websites, trying to contact the owner(s), negotiating what ad spots are available, what ads are acceptable to run, and what pricing/terms will work for both parties, then managing that relationship over time to ensure ads are actually being displayed, being paid on time, contracts renewed, etc. It's definitely possible, but you're just doing everyth…

AdSense used to do this for you before it tracked individuals...

You can still target adverts at content on a site, and have an aggregate system to make that easy and granular.

There could even be services which collected lists of websites and categorised them, and the rough demographics of their audience, and retailed slots.

Individual tracking is unnecessary financially, you can make as much revenue without. See example of the New York Time dropping tacking for EU readers for GDPR reasons, and continuing to grow ad revenue: https://digiday.com/media/gumgumtest-new-york-times-gdpr-cut...

Re: Google’s GDPR Workaround

#468

Earlier quoted context omitted.

There is a reason they didn't. They fear the US government's reaction. Edit: Why downvote? Do you really think that the US government will stay silent if the European Union threatens with such fines? Political tensions are something you take heavily into account.

EU should ignore the fines this time and start an "information campaign" regarding behavior of Google and others. I bet that hurts Google 10 times more.

Governments are likely walking a much finer line than we might imagine. Imagine they carried out your idea. The EU is a political organization manned by a large number of mostly professional politicians. Google is world's largest data harvesting and advertising company whose products are used, on a daily basis, by a pretty sizable chunk of our entire species' population. Imagine if Google decided to fight back. Who would be able to create a more effective "information campaign"?

I can't help but consider one current "information campaign" in the UK. In response to skyrocketing violent crime they've chose to put anti-stabbing/knife messaging on fried chicken boxes, Literally [1]. Knife amnesty bins and fried chicken anti-knife messaging. That's a government "information campaign" through and through.

[1] - https://www.cbsnews.com/news/u-k-government-tries-to-fight-k...

Re: Google’s GDPR Workaround

#469

Earlier quoted context omitted.

You are free to setup your own DB if that's a concern for you. It's a totally justified concern, but this is just concern-trolling. Most people would use this either way. People with strong privacy concerns may setup their own DB, but they represent the minority (despite the heavily privacy-biased stance of HN users). If you're in the minority, you should expect to have to do more work to get the right balance of sec…

I am just criticizing collecting data under the veneer of security or creating a dependence at this point. These are two completely separate issues and the argument for security is used to justify questionable practices. > If you're in the minority, you should expect to have to do more work to get the right balance of security and privacy. It is exactly this false dichotomy that I am criticizing here, because it is c…

> I am just criticizing collecting data under the veneer of security or creating a dependence at this point.

This isn't a veneer. It's a signature check to ensure a package is what it says it is. Have you seen the hassle npm routinely goes through because of this? A centralized, trusted server is a sensible "default" setting. The fact that they offer a self-hosted solution is a great benefit.

> You can only be secure if your privacy is protected. That is the causal relation between these two needs.

Nonsense. I can have a completely secure system and everyone knows who I am. I can have an entire insecure system with zero means of identifying the owner and thus, remain private.

You aren't just conflating privacy and security, you are implying a casual relationship between them. Both are nonsense.

Re: Google’s GDPR Workaround

#470

I think the HN community, and most consumers, tend to look at things from only one angle. Imagine you start work at some small shop that manufacturers widgets for consumers. What would you do when you have to advertise your product? You'd have to turn to Google is a similar company. Are there any real alternatives? (I am asking because I really want to know) I say this because I am in this position now. I have to fig…

For actual, physical widgets the traditional advertising markets still work: trade magazines and trade shows. Contacting vendors who specialize in your market of interest and running promotions with them also works. However, it's all a whole lot more expensive and effortful than running some Google ads.

And there lies the problem. The cost in both time and money is much higher. I'd love to run TV and magazine ads on all the shows and in all the magazines my customers are reading, it just costs a whole lot more. Way more than we have just starting out.
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