If this succeeds, it will be a data collection tool the likes of which the world has never seen, which is why so many companies are willing to put their name on it. The data, along with ML/AI, and our contemporary understanding of the human mind, means that this is a major step towards control that we can't understand. Dr. Harari explains it better than I do in "21 Lessons for the 21st Century", but this tool is part…
There is at least this from Zuckerberg's announcement : "Calibra will be regulated like other payment service providers. Any information you share with Calibra will be kept separate from information you share on Facebook."
In separate sql-like tables with a key to join on.