461–464 of 464 posts
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I surely never follow ads. Most sites I find by word-of-mouth I think?
Good for you, you can go ahead and prop up the industry with your word of mouth.
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YouTube keeps presenting me French advertisements as a Flemisch person. So I guess "targeted ads" will remain not as targeted as you think. Also, when I just bought some appliance online, maybe it's time to stop showing me ads for it on every page that I visit.
What’s your browser language set to? Are you actually in Belgium? If your browser is sending “Accept-Language: nl-BE, ” I wouldn’t be surprised if they showed French ads. It’s one of the official languages of Belgium after all. They may not have any relevant Dutch inventory to show, or they’re getting more money for the French-language ads which also target Belgium.
I honestly don't care why they show French ads, but you cannot call such things "targeted", if you cannot even get the language correct, out of a choice of either Dutch or English.
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> How can it be that having intimate knowledge of someone would not allow you to sell them more stuff? John has a 10th wedding anniversary coming up. Mary is single and goes to the gym every day. Steve just got a promotion and likes the BMW 3 series. Michael is overweight but has just gone on a diet. Are such details of no significance determining what ads to show these people? It's possible that some combination of…
Show of hands. How many people have clicked on an ad and bought something directly related to the ad? I was researching cameras. I saw very little camera ads in my research. After I bought a camera? Ads for the camera I just bought everywhere, for months afterwards. I have not once clicked on a ad and bought something. I maybe clicked on 10 ads in my lifetime and they were 75% stuff I THOUGHT I had no intrest in. I t…
I will say that I'm thankful that Squarespace, Audible, and Skillshare support independent video and podcast creators. I click their referral links sometimes to check out new features etc, but would only ever sign up if I needed that particular service. Still, I think that form of repetition helps their mindshare in a positive way.
I did buy the Glif directly from an ad on Daring Fireball, albeit months later, and in combination with brand awareness from their free time-lapse / speed ramping app.
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> How can it be that having intimate knowledge of someone would not allow you to sell them more stuff? John has a 10th wedding anniversary coming up. Mary is single and goes to the gym every day. Steve just got a promotion and likes the BMW 3 series. Michael is overweight but has just gone on a diet. Are such details of no significance determining what ads to show these people? It's possible that some combination of…
This reminds me of a meme I saw once upon a time: > Dear Amazon, I bought a toilet seat because I needed one. Necessity, not desire. I do not collect them. I am not a toilet seat addict. No matter how temptingly you email me, I'm not going to think, oh go on then, just one more toilet seat, I'll treat myself.
It is easiest to understand it with coke. It is so prolific that people say "coke" instead of "soda". That we have "is Pepsi okay?" as a joke. Instead what these ads to is make you feel good for your choice in coke. Not to convince you to buy it, per say, but so that when you do buy it you get an extra kick from those sweet endorphins.
So is Amazon trying something similar? Perhaps the opposite? As in "Hummm... maybe I could have gotten a better one", causing you to return and replace (or just flat out replace). But that might be a weird strategy.