OK, I'm trying really hard to figure out the $199 price tag. My cheap as dirt N+ router works pretty darn well connecting 12-15 devices at my home. I almost never had problems in years with it. All the smart services Google offers, work through cloud, like Cloud Print. Not through a router like Airport express. Even Android Wear now supports Wifi so having BLE isn't that attractive to me. All the smart features that…
It's the equivalent of Amazon's Fire phone. It's richly priced, and does very little feature wise to justify its high price. It'll flop accordingly.
$49 or $99 (max) was the correct price point. They have to beat or match routers on price (high quality routers having become dirt cheap), or otherwise provide astounding new capabilities (which this doesn't).