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Ferrari Luce

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Re: Ferrari Luce

#451

Post by King-Aaron »

rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

I just feel they were required to start an EV offering to comply with EU standards, but have designed something of a joke entry to protest being dragged into the EV game.

That, or they truly have insight into where consumer trends will go, and like the F50 etc, this will be better received in a decades time than now.

Re: Ferrari Luce

#452

Post by ragazzina »

jgalt212 wrote: post #197
tbojanin wrote: post #188

This cars got a face that only a mother (Jony Ive) could love. Honestly it makes a prius look visually pleasing.

Lamborghini has been making prettier cars than Ferrari for 15+ years now. The entirety of the Ferrari line, looks-wise, is at best uninspired.

All the latest Lamborghini cars look like they gave access to CAD software to a 13 old in love with aliens and spaceships. But I agree the Temerario looks slightly better than the 296 GTB.

Re: Ferrari Luce

#453

Post by cousin_it »

qingcharles wrote: post #325
Kuyawa wrote: post #208

Horrible. I don't care if it was designed by Armani in his deathbed or Jony Ive himself. It's just horrible. The flat sides, not even reminiscence of the testarossa glorious days. Worse than the tesla truck and that's in the lowest levels of design. Be careful not to take the Jaguar road for there is no coming back.

$600K Ferrari Luce vs. $35K Nissan Leaf: Spot the difference... https://imgur.com/a/fsvO5G8

Huh? I know nothing about cars, but to me there's an obvious difference. If I saw the top car in the street, I'd say "wow that's nice"; while the bottom one just looks like a regular car. The top one looks like it went to the gym, the bottom one looks like it was puffed up through a straw. Idk if that justifies a 20x price difference, but that's my immediate reaction.

Re: Ferrari Luce

#454

Post by mrweasel »

rullopat wrote: post #440

I don't get how Ive is getting so much praise as a designer, after designing the worst iPhones ever and a Ferrari that looks like a Toyota Prius on steroids.

Corporations are afraid of taking chance, and Ives have been elevated to this design guru for his work at Apple. This is despite the fact that he clearly had some terrible designes approved at Apple, but no on had the balls or status to tell him to go back to the studio and make an actual good design.

Ives also had a ton of really excellent and classic designs, but maybe the world needs to stop pretending that everything that man touches is instant classics and best in class. Maybe consumer electronics design doesn't translate well into other fields. I still think it due to companies refusal to take risk, and in some cases, like with OpenAI, wanting to get some association with Apple. Better hire Ives, because then no one can critic the design, because everyone know that Ives is the world greatest designer.

For Ferrari I don't get it. They already have good designers and I think their customers would prefer an EV that looks like a Ferrari, not a Ferrari that looks like Mac.

Re: Ferrari Luce

#455

Post by Ekaros »

komali2 wrote: post #272
Kuyawa wrote: post #208

Horrible. I don't care if it was designed by Armani in his deathbed or Jony Ive himself. It's just horrible. The flat sides, not even reminiscence of the testarossa glorious days. Worse than the tesla truck and that's in the lowest levels of design. Be careful not to take the Jaguar road for there is no coming back.

It doesn't matter if it's ugly, it doesn't matter that the cyber truck is ugly, it doesn't matter if either are good cars. I spotted probably the only cybertruck in Taiwan the other day. It was waiting to turn on a busy road, and people were jogging over to take a picture of it. "Woah cool! Awesome! Handsome!" Lots of stuff like that being said. People share ai slop cat pictures on Facebook. There's HN commenters, th…

Difference is that cybertruck is in the purposefully ugly category. Even if it could have been done lot better. This one is not supposed to be ugly. If you want ugly you need to properly lean into it. Cybertruck at least attempted that.

Re: Ferrari Luce

#456

Post by hermitcrab »

Ekaros wrote: post #448

That is one horrific looking thing. And the back kinda reminds some of the past. But it also looks like smaller car inside bigger car... What is going on?

Cynical me wonders if they made it deliberately bad, so that they could say "we tried electric, didn't sell".

At least it isn't as hideous as the monstrosity shown in the Jaguar ads.

Re: Ferrari Luce

#457

Post by baq »

rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

Doesn’t matter as long as it isn’t ugly. Porsche made the cayenne and the panamera, too. The V12 buyer won’t even look at this, but the luxury EV buyer now has a new thing to consider.

Re: Ferrari Luce

#459

Post by riffraff »

nevi-me wrote: post #433
drumhead wrote: post #429

It's looks less interesting than the cars Xiaomi and BYD have been making. Let's hope that the performance is something special. Though why they chose Mr thin and light instead of someone like Pininfarina I don't know.

Is it their first EV? I presume the tech is outsourced or bought from competitive players that have put in the R&D. It feels like buyers will be buying the brand. The Mercedes GT EV is faster than it, so the performance doesn't stand out.

it's their first pure EV but they have been "dabbling" with electric motors for a while, the F1 has had an hybrid powertrain for a while, and they had hybrid/KERS enhanced cars for a few years, e.g. the SF90 Stradale from 2019

https://www.ferrari.com/en-EN/auto/sf90-stradale

Re: Ferrari Luce

#460

Post by wolframhempel »

I've seen a lot of explanations, including one by Marques Brownlee, stating that electric cars need large batteries in the floor, meaning they necessarily have to be taller and more SUV-like—and that, hence, a low, two-seater electric sports car is very hard to pull off with a decent range. But then, the Rimac Nevera is low and fast with 490 km of range—and that was released five years ago. I'm not sure why Ferrari couldn't have built something like that.
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