Earlier quoted context omitted.
Why sell a car when you can charge per ride?
Well, you wouldn't have to sell the car. You could also setup a licensing / loan / dedicated car system. It would work well for local municipalities that want to provide low-cost door-to-door service for the elderly. We have a bus service here, The ART, and a dedicates "paratransit" bus service that provides door-to-door service to eligible riders. And a couple private large-scale developed and managed neighborhoods…
I think the word you were searching for is leasing the vehicle.