Earlier quoted context omitted.
Maybe not quite the same, but I will point out that “Apple TV” and “Apple TV+” are not just two distinct products, but are in fact entirely different categories of product. One is a piece of hardware akin to a Roku. The other is a streaming service akin to Netflix.
In my mind: - AppleTV - the all things tv stuff from Apple that I pay once for - AppleTV+ - all things tv stuff from Apple that I have to pay every month for
I guess the + is like the + sign on a calculator ;)