Earlier quoted context omitted.
That would just return them to the status quo ante where scalpers sell through third parties.
If you tied tickets to names and required ID at the venue (allowing refunds in case you couldn't make it), this wouldn't work and scalping would basically end overnight. The fact that neither Ticketmaster nor the performers nor the venues has ever taken this simple step is the proof that it's not in their interest to do so. Note that events where the promoters are actually interested in having people show up instead…
More effective would be having to show your ID at the venue with no reentry.
"Scalpy McScalper. Looks good to me. Enjoy the show!"