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Microsoft to Acquire Activision Blizzard

news.microsoft.com

451–460 of 1001 posts

Re: Microsoft to Acquire Activision Blizzard

#451
post #53

With these kind of acquisitions, other companies are going to find it very hard to compete with Game Pass. I think we'll look back in 10 years and wonder why antitrust regulators did nothing, but it may be too late by then.

> other companies are going to find it very hard to compete with Game Pass I haven't really ever used it. I used to buy everything Blizzard made (OK that's an exaggeration, but I was all about WarCraft/StarCraft/Diablo...). Before Steam, I bought lots of games on disk. Now I buy most things on Steam. And I haven't bought anything Blizzard since Diablo III. Why wouldn't Steam continue to be competitive against Game Pa…

> Why wouldn't Steam continue to be competitive against Game Pass?

Game pass is significantly cheaper, unless you buy very few games on steam (and/or only buy them on deep, deep sale. Which doesn't really exist anymore in any meaningful way).

Re: Microsoft to Acquire Activision Blizzard

#452

It's wild how Microsoft has been able to vertically integrate gaming. They now own the distribution (Xbox Cloud Gaming, Xbox Game Pass), the games (Call of Duty, WoW, Starcraft + what they owned before), the OS (Windows, Xbox), the hardware (Xbox, many PCs), and the back end compute (Azure). The only thing they're missing, the network bandwidth, is mostly a commodity anyway. That's a heck of a moat.

They are still missing a mobile platform and that's why I believe they will retry within the next few years

They are going at it with their own Surface Duo based on Android, it is like Android but with Microsoft twist, so.

Re: Microsoft to Acquire Activision Blizzard

#453

Congratulations to Phil Spencer, who started out leading an upstart team at Microsoft for a new game console called "Xbox" and is now "CEO of Microsoft Gaming" - a Microsoft Senior Leadership position. Oh, and he now leads the third biggest gaming company on the planet: > When the transaction closes, Microsoft will become the world’s third-largest gaming company by revenue, behind Tencent and Sony. It will be interes…

Talk about failing upwards.

Re: Microsoft to Acquire Activision Blizzard

#455
post #402

It's wild how Microsoft has been able to vertically integrate gaming. They now own the distribution (Xbox Cloud Gaming, Xbox Game Pass), the games (Call of Duty, WoW, Starcraft + what they owned before), the OS (Windows, Xbox), the hardware (Xbox, many PCs), and the back end compute (Azure). The only thing they're missing, the network bandwidth, is mostly a commodity anyway. That's a heck of a moat.

Isn't that basically the same Nintendo and Sony? Save for the cloud platform.

Nintendo yes. But they've long been a closed, relatively niche ecosystem. Their entire market cap is less than the value of this deal.

Sony, perhaps. But I do think the cloud platform is a critical piece, because it is a huge source of value capture (e.g., all CoD compute on Azure is no small deal). It also allows significantly more dominance in distribution via cloud gaming - and coincidentally, Microsoft has been much more aggressive about owning distribution with Xbox Game Pass. This is all on top of the fact that Microsoft influences the PC and console markets, not just the console market.

Re: Microsoft to Acquire Activision Blizzard

#456
post #402

It's wild how Microsoft has been able to vertically integrate gaming. They now own the distribution (Xbox Cloud Gaming, Xbox Game Pass), the games (Call of Duty, WoW, Starcraft + what they owned before), the OS (Windows, Xbox), the hardware (Xbox, many PCs), and the back end compute (Azure). The only thing they're missing, the network bandwidth, is mostly a commodity anyway. That's a heck of a moat.

Isn't that basically the same Nintendo and Sony? Save for the cloud platform.

Pretty sure Nintendo operates their cloud platform as well, though it's hardly comparable as it only offers NES + SNES roms.

Re: Microsoft to Acquire Activision Blizzard

#457

Earlier quoted context omitted.

I think there should be more (gaming) companies, and (gaming) companies should not be owned by the platforms, so I see this as a pretty big negative for the industry and customers. Congrats to Phil on his resume bump I guess.

While I mostly agree with you, I think Microsoft is doing this to compete directly with Sony's plethora of studios to offer more AAA titles on Xbox and Windows exclusively — so from that light, it's not entirely a bad thing. We already know that Bethesda is keeping their autonomy to make the same great games we love from them, and Starfield is a chance to prove it. The only downside being: Playstation owners losing o…

If the competition exists for Sony already, why is it necessary for Microsoft to own that competition?

Activision Blizzard already competed with Sony, which is why people think the market is more healthy prior to this acquisition.

In your comment you point out that Bethesda still has their autonomy. So why is it good again for MS to be acquiring these studios? They continue to make the same product in more or less the same way, but now have to appease their MS gods, all while generating more profit for MS to the benefit of not really anyone, except MS.

Re: Microsoft to Acquire Activision Blizzard

#458

I wonder if this will trigger any antitrust lawsuits. I know Microsoft isn't that of the 90's but it seems like the political situation is ripe for politicians to go after "big tech" and this is a pretty major acquisition that will help Xbox be the dominant player in terms of content.

Anti-Trust is not magic, its no longer a tool politicans can wield like a club against things they don't like. The courts have a definition and you actually have to prove abuse for those law-suits to do anything. Doing so if you can do it at all takes decades. Unless politicians make major changes to the anti-trust law its unlikely to be effective. And doing so would require major action in congress. The president co…

Of course, other countries besides the US could also block the merger...

Re: Microsoft to Acquire Activision Blizzard

#460
post #53

With these kind of acquisitions, other companies are going to find it very hard to compete with Game Pass. I think we'll look back in 10 years and wonder why antitrust regulators did nothing, but it may be too late by then.

Not really.

It's only an issue if this negatively. affects the competitive market. And since games are a creative market - there's hardly any reason to fear that Microsoft can restrict access to new players.

This is not like a utility, that could technically force something on you. One company can buy all of game developers/publishers and still not make a dent in competitiveness of the games market.

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