Earlier quoted context omitted.
Right, and that’s precisely what I’m saying: that it’s silly to claim that Apple’s plan was to make a mediocre show and rely on generating hype with nothing more than the name recognition of Asimov and the Foundation series.
Apple TV is at this point, the underdog that most people don't know about. Probably 1 out 50 persons even know it exists around me. So I wager they wanted very hard that the name of Asimov created a fan base that would carry their own PR. Otherwise, why chose the book at all ? After all, as you said, it's almost impossible to adapt, so they didn't buy the rights for the writing.
I mean, Apple bought the show from a production company that was able to get adaptation rights from the Asimov estate, and presumably that production company had creative people who liked the series and were motivated to adapt it. It's not like there was some white label series already in development and Apple went searching for some famous book series brand to attach to it.